DALLAS-Preferred Voice Inc. scored a carrier deal, announcing an agreement to deliver ringback tones for MetroPCS Communications Inc.
The developer said it plans to provide its ringback delivery platform for MetroPCS, which offers wireless service in parts of Florida, California and Georgia. Preferred Voice also powers ringback tones for First Cellular of Southern Illinois, which in 2004 became the first U.S. carrier to launch the service.
“Ringback is just the latest trend in mobile entertainment and personalization services to capture the imagination of service providers and subscribers,” said Les Gay, Preferred Voice’s vice president of business development. “We anticipate a new wave of applications that leverage music content and video targeting specific subscriber segments to deliver even more entertainment value to subscribers.”
