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Cell-phone users to vote for favorite Super Bowl ads

DULLES, Va.-Football fans can vote for their favorite commercials with their mobile phones with a service announced this week by American Online Inc.

Users can register for the poll by texting the word “vote” to short code 46265 before the game and will receive reminders during the Feb. 6 matchup. Each vote costs users 50 cents, and results will be announced the day after the game.

Messaging company Mobile 365 is powering the service.

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