SAN FRANCISCO-Record companies Def Jam Recordings and Elektra Records announced they will team with two wireless companies to develop wireless marketing campaigns to promote various musicians. The first campaigns will center on recording artists Fabolous and Ja Rule and will include text promotions and music samples sent to interested users.
The two record companies will team with IPSH, which offers wireless messaging technologies, and UrbanWorld Wireless, which manages a wireless community service. The program will essentially connect U.S. record labels with UrbanWorld Wireless subscribers using IPSH mobile marketing technologies.
“Elektra’s IPSH partnership has allowed us to reach out to audiences like UWW in new and innovative ways. IPSH tools provide an added benefit of tracking the buzz for our artists via mobile devices,” said Camille Hackney, vice president of Elektra Records.
