HACKENSACK, N.J.-GoAmerica, which provides wireless data and Internet services, launched a new advertising campaign pushing the necessity of wireless connectivity.
The ads show business professionals in real-life situations using wireless devices to do business. Professionals in the office, at board meetings, and in transit at the airport concentrate on laptops, demonstrating the convenience and value of wireless connectivity. The wireless devices in the ads are complete with GoAmerica’s visual icon, a floating screen, to portray the wonders of wireless.
Of course the company’s products do not really feature a futuristic floating screen, but according to GoAmerica, the floating screen is visual shorthand for the concept “with virtually any device, GoAmerica makes wireless connectivity a true business tool.”
