WEST POINT, Ga.-Powertel Inc. has launched a summer-long promotion offering four digital handsets for $50 each. The company is waiving its $30 activation fee as well.
“Our research has clearly determined that consumers are more likely to purchase PCS services if they can minimize their initial out-of-pocket expenses, most of which is associated with the handset,” said Mike Bashaw, Powertel vice president of marketing. “Thus, we expect the promotion to appeal to consumers who are on the verge of becoming a digital wireless user.
“We also believe the promotion will attract existing customers who are considering a second or third phone for another family member,” continued Bashaw.
The handsets on sale, all previously priced at about $100, include the Ericsson Inc. CF388, the Motorola Inc. 2000e, the Siemens AG G1050 and the new Mitsubishi G100e.
