CLIFTON, N.J.-AT&T Wireless Services Inc. has selected Gemini Industries Inc. to manage and supply the company’s Universal Accessory Program. Gemini will supply all of the accessories for cellular phones marketed by AT&T Wireless.
The new cellular accessory line will be marketed in AT&T’s brand packaging and will feature the company’s highly recognizable logo and color scheme.
The AT&T Wireless cellular accessory line is expected to exceed 100 stock keeping units in branded retail packaging and more than 500 additional SKUs through a national fulfillment program, the company said. National distribution of the line will be in place for the Christmas selling season.
The Universal Accessory Program was developed by AT&T Wireless to support its authorized retailers with a comprehensive cellular accessories product line and to assure customer satisfaction for both products and service, Gemini said.
A toll-free telephone fulfillment center will assure that customers receive any cellular accessory they need within 24 hours, the company said.
Manufacturers such as Nokia Corp., L.M. Ericsson, Audiovox Corp., Sony Corp. and NEC Corp. are among the companies whose products will be purchased, packaged and distributed at AT&T Wireless authorized dealers by Gemini.
