YOU ARE AT:Archived Articles2 MCCAW MARKETS USE THE AT&T BRAND NAME

2 MCCAW MARKETS USE THE AT&T BRAND NAME

SEATTLE-McCaw Cellular Communications Inc. has visibly initiated its transition into AT&T Corp. with a few name changes. Its cellular businesses in Washington and Oregon, previously called Cellular One, and the U.S. operations of McCaw’s in-flight communications company, Claircom, now are being marketed under the AT&T Wireless Services name.

McCaw is in the process of converting its cellular systems to offer equal access to long-distance providers, as required by the Department of Justice Consent Decree signed by AT&T and McCaw at the close of their $11.5 billion merger.

Once McCaw converts at least 60 percent of its customers to equal access, AT&T can market McCaw’s cellular services. The name change is expected to be completed by the end of November.

Previously called Claircom, the Aviation Communications Division of AT&T Wireless Services offers digital voice and data communications from air-to-ground and soon from ground-to-air. Internationally, however, the operation will retain the Claircom name.

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