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New iPhone reportedly set to begin production

China’s Foxconn is hiring workers to produce a new version of the iPhone, according to Bloomberg. The news service says that Foxconn has ended a hiring freeze at its Zhengzhou plant and is bringing on new employees to make a new smartphone, probably the iPhone 5S, as well as to make existing models of the iPhone.

Foxconn manufactures Apple iPhones at three plants in China: Zhengzhou, Shenzhen and Taiyua. The Taiyuan plant shut down temporarily a few months ago due to worker unrest. Foxconn has been accused of serious human rights violations at the factories that make iPhones, and Apple has promised more oversight of the Foxconn facilities.

Fresh business from Apple will be welcome for Foxconn, which has seen sales slump this year. According to Taiwan’s Digitimes, March revenue was off 27% versus last year, and first quarter revenue was off 29%.

For Apple, a new iPhone will likely be a booster for sales later this year. Apple’s sales fluctuate significantly with each new product release. The company broke records during the fall with the release of the iPhone 5, after a somewhat disappointing July – September quarter. Now some analysts are expecting another lackluster quarter when Apple reports for the first three months of 2013.

Unlike its archrival Samsung, Apple does not release different smartphone models for different markets — the company has always concentrated on one iconic handset at a time. Multiple smartphone offerings are one of the reasons Samsung has pulled ahead of Apple in market share. This month will see the release of Samsung’s Galaxy S4 as well as HTC’s HTC One, both expected to be true iPhone competitors.

Photo credit: nettechblog.com

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ABOUT AUTHOR

Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.