Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about …
razr
-
-
Age, income, gender and location are among the familiar elements of demographic-based marketing across industries and, to an extent, the wireless industry has embraced the basics. One-touch dialing for pre-teens and seniors, feature-loaded, expensive gadgets for early adopters, pink handsets …
-
CAMBRIDGE, Mass.-Motorola Inc. topped a list of most trusted handset brands compiled by Forrester Research Inc. The manufacturer, most known for its wildly successful Razr handset line, posted a B in brand trust, A- in brand potential and B in …
-
Everyone knows that pink is hot, at least when it comes to sales of Motorola Inc.’s Razr V3 handset. But what about the cachet of the recently released blue Razr, a Motorola exclusive for Cingular Wireless L.L.C.? After appearing on …
-
If, at first blush, associating the Sony Ericsson brand with prepaid handset offerings at Cingular Wireless L.L.C. seems like a mismatch, look at it this way: the link simply illustrates a number of ways in which carriers and handset vendors …
-
ATLANTA—Everyone knows that pink is hot, at least when it comes to sales of Motorola Inc.’s Razr V3 handset. But what about the cachet of the recently released blue Razr, a Motorola exclusive for Cingular Wireless L.L.C.? After appearing …
-
If the growth in handset sales in mature markets such as the United States slowed somewhat at mid-year, as some market and financial analysts have suggested, one explanation may be the dearth of new product launches. That has opened a …
-
Welcome to Hedgehogging. As you know from your own jobs, something is always happening in the wireless space. Some of it makes us stop what we’re doing to clap, boo or question these developments. This week’s column is a roundup …
-
ROSEMONT, Ill.-The answer to industry’s and investors’ lingering question-what the heck is Motorola Inc. going to do to follow up its monster handset hit, the Razr?-came last week in this Chicago suburb as the company unveiled new phones and boasted …
-
ROSEMENT, Ill.—Motorola Inc. expanded its family of Razr-inspired handsets, unveiling two handsets that mirror the company’s flagship phone. The world’s second-largest handset manufacturer introduced the Krzr, a narrower Razr with removable memory and a metallic gloss finish. The handset is …
-
Competition can bury you or spur you to greatness. In Motorola Inc.’s case, given its stellar performance in the second quarter, greatness is the result. And that has given the mobile handset vendor the proverbial Big Mo—as in momentum—which Motorola …
-
When discussing the disappointing results for the second quarter by South Korean vendors Samsung Electronics Co. or LG Electronics Co. Ltd., one has to begin by noting the robust performances by Motorola Inc. and Nokia Corp., which together account for …
-
Business forecasts are integral to industry, wireless or otherwise. Vendors crunch them, analysts parse them, investors fret over them, bloggers disparage them and reporters write about them. Early in the year, forecasts typically are up, down or mixed. And by …
-
The competitive landscape for the world’s top five mobile-phone vendors at mid-year has come into clearer focus with second-quarter earnings already reported or expected this week. The plot has thickened perhaps, while not varying much from earlier episodes of this …
-
Score a hit in the global marketplace with a sleek handset that spawns imitators and you can crown yourself a design innovator and refer to your designs as “iconic.” This is particularly true if, previously, you’d been groping for ideas …
-
As if the Texas wireless market wasn’t hot enough-with Leap Wireless International Inc. launching its Cricket Communications service left and right, and T-Mobile USA Inc. responding aggressively-a new, flat-rate wireless carrier recently set up shop in San Antonio and hopes …
-
SAN ANTONIO-AT&T Inc. is flexing its bundling muscles with a summer offer for consumers that includes service from Cingular Wireless L.L.C. and a Motorola Inc. Razr handset. AT&T’s offer includes Cingular Wireless service, unlimited local and long distance landline service …
-
SAN ANTONIO, Texas—AT&T Inc. is flexing its bundling muscles with a summer offer for consumers that includes service from Cingular Wireless L.L.C. and a Motorola Inc. Razr handset. The offer includes Cingular Wireless service, unlimited local and long distance landline …
-
The dissolution of the Nokia Corp./Sanyo Electronics Co. Ltd. CDMA joint venture may leave a void in the United States for CDMA handsets, estimated by analysts at about 7 million units per year, despite Nokia assurances that its alternative strategy …
-
SINGAPORE—Samsung Electronics Co. Ltd. took its turn at CommunicAsia 2006 with an announcement that it plans to produce three slim phones in a new product line the company dubbed the “Ultra Edition,” destined for Southeast Asian markets and, possibly, elsewhere. …
-
LOS ANGELES—For Helio L.L.C. users who have multiple electronic devices sitting in drawers at home, the mobile virtual network operator is offering a one-time shot to trade in those devices for cash. Helio’s Trade Up program started today, and new …
-
Wal-Mart Stores Inc. continues to make strides on the mobile retail front, expanding its agreement with Verizon Wireless to include postpaid plans and high-end multimedia phones. The chain, which not long ago stocked only prepaid offerings, will offer two Vcast …
-
Touting brand and pursuing differentiation is in vogue with nearly every original equipment manufacturer now chasing Nokia Corp. and Motorola Inc. over the rainbow, looking for the proverbial pot of gold. LG Electronics Co. Ltd. is no exception and its …
-
BOSTON—Place your finger on the pulse of U.S. consumers desperately seeking a mobile phone this summer and you find all the attributes that makes anything a success in America: It’s got to standout from the crowd and it must be …
-
BASKING RIDGE, N.J.—Verizon Wireless has entered the growing list of wireless companies offering anxious parents the ability to use GPS and a cellular phone to track the comings and goings of their children. The carrier launched its Chaperone service with …