Motorola Inc. is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer. Casey Keller, in one of his first interviews since being named chief marketing officer …
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Zander introduces next-gen Razr: Motorola hopes to revisit Razr successes with latest slim flip phone
by jscarboby jscarboPromising to “put the ‘wow’ back” into Motorola Inc.’s products, CEO Ed Zander announced a new Razr model that he referred to as the “Razr Two.” (The handset’s printed name, Razr(2), is designed to imply “Razr squared.”) Zander did not …
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Zander dodges bullet, touts new handsets: Analysts seek clarity as Moto plunges onward
by jscarboby jscarboIt’s full steam ahead for Motorola Inc.Free, for the moment, from the shadow of billionaire and dissident shareholder Carl Icahn and his influence on Motorola Inc.’s direction, CEO Ed Zander hit the road last week to tout new, 3G handsets …
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T-Mobile USA Inc. appears to have refreshed its handset lineup by discounting most of its Motorola Inc. Razrs-four models dropped to $30 from $50-and discontinuing the Moto Pebl.The Pebl had once been one of Motorola’s flagship devices, and T-Mobile USA …
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Alltel Wireless is following AT&T Mobility’s lead by encouraging subscribers to side-load tunes from their computers to mobile phones.The Little Rock, Ark.-based carrier launched Jump Music, a free downloadable application for transferring files from PCs to Alltel handsets via a …
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Having survived an attempted coup by dissident shareholder Carl Icahn earlier this week, Motorola CEO Ed Zander hit the road this week to tout Tuesday’s launch of his company’s new 3G handsets.Zander appeared yesterday at Software 2007 in Santa Clara, …
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Nokia Corp. CEO Olli-Pekka Kallasvuo recently lamented that in the United States, he must meet the strict demands of four customers. And, according to a Wall Street Journal article, Motorola Inc. CEO Ed Zander said in a closed meeting, “I …
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While 77% of cellphone users are “slightly familiar” with Apple Inc.’s iPhone and 41% have a good impression of the yet-to-be-released device, only 6% said they were likely to purchase the device within the next year, according to a new …
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While 77% of cellphone users are “slightly familiar” with Apple Inc.’s iPhone and 41% have a good impression of the yet-to-be-released device, only 6% said they were likely to purchase the device within the next year, according to a new …
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Top handset players jockeying, suddenly: Nokia, Samsung grab Moto’s lost share
by jscarboby jscarboEveryone loves a horse race, and in the first quarter global competition in the handset industry has tightened, infusing the high-stakes race with a sense that the future is in play. While first-quarter earnings reports and market analysis found no …
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Editor’s Note: Welcome to our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete’s Miro …
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The battle of the titans continued last week as the industry’s No. 1 and No. 2 carriers rolled out dueling promotional efforts centered on popular handsets. AT&T Inc.’s Cingular division, the No. 1 operator, cut the price of the LG …
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ONCE UPON A TIME, in the deep past-about six months ago, say-the global handset business started looking fairly predictable. Nokia Corp. had steadily amassed dominant market share while maintaining relatively steady if sometimes unspectacular revenue and profits. Motorola Inc. made …
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about …
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Verizon Wireless and Cingular continued their retail battle this week with dueling promotional efforts centered on popular handsets. AT&T Inc.’s Cingular division is offering LG Electronics Co. Ltd.’s CU400, a W-CDMA phone, for free with a two-year contract, while Verizon …
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A test of Zander’s mettle: Progress takes time, but pressure is on for top Moto exec
by jscarboby jscarboED ZANDER, MOTOROLA INC.’S CEO, will not appear at CTIA Wireless 2007’s keynote address on Tuesday next week, as originally scheduled. He may well be hunkered down, working on The Plan to Save Motorola. (Despite several days’ notice, neither CTIA …
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Motorola Inc.’s performance last year cost CEO Edward Zander his bonus, but it didn’t tarnish his golden parachute. Zander’s exit pay, explicitly disclosed for the first time in a company filing March 2, could range as high as $56.8 million, …
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“Consolidation” is a well-worn phrase in business circles because it politely masks the fact that someone probably is going to get it in the neck.Typically, that means workers get hurt, though the game of executive heave-ho remains popular, particularly after …
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Zander: Moto knows what to do: Profits over market share, re-energize portfolio and marketing
by jscarboby jscarboED ZANDER, MOTOROLA INC.’S CEO, is under pressure. And it shows. The first statement is a widely recognized fact and the second is an impression-but both were palpable during Zander’s appearance via an audio Webcast last Thursday at Goldman Sachs’ …
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Hedge*hog*ing v. Interrupting conversations in an office environment by poking your head over the top of the cube. –Verizon Wireless put out two press releases March 1: One, that Verizon Wireless customers do not have to worry about the change …
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The mobile handset has become something of a looking glass in Wonderland. And mPortal Inc. was founded in 2000 to help clients-network operators, mobile virtual network operators, content providers and enterprises-offer consumers and employees a means to step through that …
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Ed Zander, Motorola Inc.’s CEO, is under pressure. And it shows.The first statement is a widely recognized fact and the second is an impression-but both were palpable during Zander’s appearance via Web cast this morning at Goldman Sachs’ 2007 Technology …
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about …
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iPhone could disrupt, if price is right: Consumer survey says $300 or less could cause churn
by jscarboby jscarboA survey of American online shoppers suggests that Apple Inc.’s yet-to-be-launched iPhone has penetrated consumer awareness, unlike other handsets before their launch. At a price between $200 and $300, the device could lead consumers to switch carriers, according to the …
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Garriques’ departure from Motorola : When an institution and an individual part ways
by jscarboby jscarboExecutives come and go as corporate fortunes rise and fall, as surely as the sun rises and sets. It is rare, however, that that mobility is as seamless or as wickedly cool as Ron Garriques’ departure from Motorola Inc. earlier …