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Hollywood writers walk out

Despite 11th hour attempts to prevent a work stoppage, Hollywood writers went on strike today.Renewed talks between the Writers Guild of America and networks and studios failed to halt the guild's planned strike, despite the pressure of a federal mediator and a flurry of...

Mobile TV prospects remain clouded

A party of five representing TV and cable networks and a diverse sampling of distribution providers failed to collectively define mobile television as it exists today or where it is going. All agreed that more needs to be done to inform large swaths of...

AT&T Mobility rebate case moves forward

A federal court in California ruled a class-action suit accusing Cingular Wireless L.L.C.-now AT&T Mobility-of false and misleading advertising can go forward.The complaint, brought under state consumer protection laws, involves a promotion in which Cingular advertised a cash rebate as an enticement to prospective...

ATSC’s mobile TV standard on the clock: Technology would join a crowded list of competitors

The field of technologies and systems vying for industrywide recognition as the standard for mobile broadcast television has reached 11, with three proposing a complete system while the others are focusing on key links in the framework, such as audio codec.The Advanced Television Systems...

AdMob snares studio deals

Several Hollywood studios have tapped AdMob Inc. to lure customers to big-screen blockbusters this summer.The San Mateo, Calif.-based startup announced deals with Paramount Pictures, Universal Studios and Warner Bros. to deliver banner and text ads on mobile Web pages. Users can click the ads...

Participation TV: beyond ‘American Idol’

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

LG pulls out relics for TV party

HOLLYWOOD, Calif.-How often do Arnold and Chachi share a moment on the red carpet? Or what about Dr. Jason Seaver, Peter Brady and Wayne? Even Lloyd was there!LG Electronics Co. Ltd. pulled out all the stops-and stars-for a party last week celebrating the TV...

Worst of the Week: Fun with iNumbers

Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR to rant and rave about whatever rubs us the wrong way....

Cooper eyes emergency alerts with MadahCom acquisition

Cooper Industries Ltd. announced it acquired MadahCom Inc. for $43 million. Florida-based MadahCom, which manufacturers wireless emergency control and mass-notification systems, had sales of about $22 million in 2006 and currently has more than 200 installations worldwide at military, government, commercial sites, industrial locations...

Bad wave: Surfing the wireless Web a real bummer

If checking out the Internet on a PC can be called surfing, browsing the wireless Web is more akin to hunting snipe in a briar patch: it's arduous, painful, and sure to leave you disappointed.The fixed-line Internet has evolved to offer a remarkably standardized...

Paramount goes direct to mobile consumers

Paramount Pictures is the latest mainstream media giant to target consumers on the wireless Web.The Viacom subsidiary launched a mobile portal designed to serve as both a storefront for content and a platform for promotional efforts. Users can text the keyword "movies" to a...

Sticking it to the man

Hats off to Senate Commerce Committee Chairman Ted Stevens (R-Alaska) for finally making telecom reform legislation truly meaningful, even if it is potentially at the expense of the bill itself. That is a real possibility and the paramount paradox in Stevens' atavistic attempt to...

Paramount going mobile to hype “Nacho Libre”

LOS ANGELES-Paramount Pictures is using mobile phones to try to lure subscribers to its new film "Nacho Libre." The studio is teaming with digital marketing company Cellfish Media L.L.C. to market the new Jack Black comedy through a mobile search service from go2. Go2...

Paramount going mobile to hype ‘Nacho’

LOS ANGELES—Paramount Pictures is using mobile phones to try to lure subscribers to its new film "Nacho Libre." The studio is teaming with digital marketing company Cellfish Media L.L.C. to market the new Jack Black comedy through a mobile search service from go2. Go2...

Wireless bureau rejects Sprint Nextel’s request to delay 800 MHz rebanding

WASHINGTON-The FCC's Wireless Telecommunications Bureau refused Sprint Nextel Corp.'s request to delay the 800 MHz rebanding. "While we are sensitive to the challenges involved in the 800 MHz rebanding process, we are also mindful that a paramount goal of the Federal Communications Commission in...

Cingular goes high-speed with BroadbandConnect

Promises fulfilled was the message from Cingular Wireless L.L.C. as the industry's largest operator announced the launch of its UMTS/HSDPA network-dubbed BroadbandConnect-in 16 U.S. markets. The carrier has been touting plans to launch the high-speed wireless data network in between 15 and 20 markets...

Sennari to publish Star Trek game with prizes

LOS ANGELES-Sennari Entertainment inked a deal with Nickelodeon & Viacom Consumer Products to create prize-based games based on the Star Trek franchise. The publisher of wireless loyalty applications said it plans to develop and market both wireless and online versions of games from the...

N.C. tower law may be blueprint for nation

WASHINGTON-North Carolina's potentially precedent-setting telecom tower standard has gone into effect, despite objections from the National Association of Tower Erectors to a fall-protection provision that it says is too harsh for small businesses. NATE tried to have the requirement changed by the state legislature,...

WiMAX market to reach $1.7B by 2010

KINGS PARK, N.Y.-Visant Strategies predicted a $3.4 billion annual market for fixed and portable broadband equipment by 2010. WiMAX will account for half of that amount or $1.7 billion. Report author Andy Fuertes said he expects much of the activity to occur in the...

Surveillance issues creep in with fall

WASHINGTON-As the calendar nears Sept. 11, various issues at the intersection of law enforcement and the telecom industry are heating up. Foremost is the Federal Communications Commission's decision that Voice over Internet Protocol providers are subject to the digital wiretap act, along with whether...

Web information influencing customers’ wireless buys

Wireless operators rank among the most prolific advertisers in the business world. The wireless industry spent $692 million on advertising during the first quarter, a 17.7-percent increase from the $588 million the industry spent during the first quarter of 2004, according to Nielsen Media...

Wireless shoppers prefer Web sites over retail stores, says study: T-Mobile USA’s site cited as most customer focused

Nearly 80 percent of wireless shoppers said they prefer to use cell-phone company Web sites to compare plans and products compared with visiting retail stores for such comparisons, according to a study conducted by Keynote Systems Inc.The study noted that in terms of mainstream...

Sona Mobile to offer Star Trek phone

NEW YORK-Star Trek fans will soon be able to access themed content through a branded phone modeled on the communicators used in the 1960s TV show.Sona Mobile Inc. will partner with the licensing arm of Viacom International Inc. to produce the handset, which is...

3G band plan makes room for rural licenses

WASHINGTON-The Federal Communications Commission Friday changed the band plan for advanced wireless services in the 2 GHz band, making additional licenses available in rural areas. "The minor modifications we make might actually turn out to be important. We want to make sure we have...