NEW YORK-As viewed through rose-colored glasses, selling over cellular phones presents an enticing opportunity for advertisers and carriers to extend their reach and revenues. Clearly however, there are many potential …
Ovum
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Sorting out the wireless Internet: Advertisers, carriers should recognize different people want different things >
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Ovum offers words of caution for broadband deployments >
A new report from Ovum warns new entrants planning to deploy broadband technologies such as digital subscriber line may find the cost and complexity discouraging, and other access methods such …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Carrier marketing centers on wireless data world >
The realm of wireless data is uncharted territory for most consumers, but carriers also are feeling their way through the darkness, searching for the best way to market data and …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Voice technologies promote safety, open revenue channels >
With a little help from concerned consumer groups and government researchers, voice technologies are forging ahead as a safe alternative to dialing while driving, while at the same time opening …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Carriers seek balance between IP, IN >
NEW YORK-The interplay between intelligent networks and Internet Protocol is a battle of the Titans, according to David Berndt, director of wireless mobile technologies for The Yankee Group. Carriers must …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Ovum predicts billions in revenue from wireless portals >
BOSTON-A new report from consulting company Ovum advises current and potential players in the wireless market to develop wireless portal strategies and partnerships now and focus on the core aspects …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Mobile advertisers should handle consumers carefully >
BOSTON-A new report by Ovum warns advertisers to develop mobile ad programs with extreme care to avoid souring users on the idea. “The quickest way to alienate users is to …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Report says WAP window will close quickly >
BOSTON-Ovum warned that Wireless Application Protocol supporters don’t have much time to take advantage of the now-open window of opportunity, which the global research and consulting company said will close …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">New entrants need new strategies to compete with incumbents >
BOSTON-Radio spectrum is scarce and becoming concentrated in the hands of fewer and more powerful players, according to a new report by Ovum, an independent research and consulting company. In …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">M-commerce companies must spark consumer demand to succeed >
Mobile commerce services are almost universally expected to become huge revenue generators for carriers in the future. Analysts predict a market potential of more than $200 billion by 2005. As …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Hype vs. reality and the wireless data future >
The hype surrounding the possibilities of wireless Internet services has reached an all-time high following Wireless 2000 in New Orleans last month. But in the wake of this fevered pitch …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">GSM networks to survive in 3G era >
DUBLIN, Ireland-At the beginning of the 1990s, analog was the dominant European cellular technology, but during the decade it has been superseded by GSM and soon will be phased out …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Developers exchange insults over high-speed data options >
The two major developers of high-speed cellular data technology, Nokia and Ericsson, have opened a public argument over which has achieved the most success in terms of contract awards. The …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Accessibility, efficiency to drive mobile data services >
BOSTON-Accessibility and improvements in efficiency will drive adoption of mobile data services, according to a new report by independent research and consulting company Ovum titled, “Data over Cellular: The Road …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">Internet, convergence to drive future terminals >
NEW YORK-Cellular terminals have come a long way in the quarter century since Motorola introduced its handheld Dyna TAC mobile phone, a clunky device that weighed nearly 0.9 kilograms and …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">CUSTOMERS TO DEMAND CONVERGED FIXED AND MOBILE SERVICES >
Telecommunications operators could benefit from embracing fixed mobile convergence, according to a new report released by Ovum, an independent research and consulting company. The convergence market is expected to reach …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">SMART-CARD INDUSTRY A THREAT TO CELLULAR CARRIERS >
BOSTON-Smart cards are poised to move beyond their role in identifying Global System for Mobile communications subscribers, due to momentum outside wireless and beyond U.S. borders. The challenge both for …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">INTERNET, IS DEMAND TO IMPACT MOBILE STRATEGIES, OVUM SAYS >
BURLINGTON, Mass.-A new study compiled by research and consulting firm Ovum reports that although voice traffic will continue to dominate the communications market, the growing demand for information services and …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">UNIFIED MESSAGING GAINS POPULARITY >
Unified messaging is becoming a buzzword in the wireless industry, as the prospect of managing several communications options from one chosen device becomes more popular. Unified messaging allows users to …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">MARKETING IS NEXT HURDLE FOR MSS OPERATORS >
With the Nov. 1 commercial activation of Iridium L.L.C.’s satellite-based global mobile phone network, the mobile satellite services industry proved it is technologically possible to extend cellular communications to virtually …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">LOOKING FOR PAYING USERS, IRIDIUM LAUNCHES SERVICE >
What began as an idea 11 years ago is a reality today as Iridium L.L.C. brought its constellation of 66 low-earth-orbit satellites online for commercial service Nov. 1, becoming the …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">THREE COMPANIES UNVEIL SMART-CARD PLANS >
Microsoft Corp. last week announced plans to enter the smart-card market with a new standards-based operating system called Smart Cards for Windows. The system will allow smart-card developers to take …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">IRIDIUM LAUNCHES >
After US$5 billion worth of effort, the Iridium L.L.C. global satellite phone and cellular roaming service became a reality 1 November when the company activated the system for commercial operation. …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">POINT-TO-MULTIPOINT INDUSTRY VOWS EFFICIENT, CHEAP DEPLOYMENT >
NEW YORK-Point-to-multipoint equipment should be available in quantity by mid-1998, bringing the bandwidth on demand promise of last-mile wireless “fiber” closer to widespread deployment. “Where the heck did this market …
-
< class="penci-entry-title entry-title grid-title penci_grid_title">A COMBINED CONCERT VOWS MORE COMPETITION IF ALLOWED TO MERGE >
WASHINGTON-If allowed to merge, British Telecommunications plc and MCI Communications Corp. promised to jump start local competition, keep interconnection prices low and promote the use of wireless technology for both …