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Home - M:Metrics
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M:Metrics

  • Time Trippin’: Wireless industry struggles with privacy; Apple tips its mobile hand … 8 years ago this week

    by Dan Meyer January 15, 2014
    by Dan Meyer January 15, 2014

    Editor’s Note: The RCR Wireless News Time Machine is a way to take advantage of our extensive history in covering the wireless space to fire up the DeLorean and take …

    Read more
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  • Internet players’ move to mobile is new frontier for all

    by RCR Wireless News August 8, 2008
    by RCR Wireless News August 8, 2008

    Google Inc.’s Internet dominance has grown in recent years as the competition – well, what passes for competition – continues to plod along. But for the long list of Web-based …

    Read more
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  • Growing the mobile video advertising market

    by RCR Wireless News July 29, 2008
    by RCR Wireless News July 29, 2008

    Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is …

    Read more
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  • One small step for mobile music?

    by RCR Wireless News July 1, 2008
    by RCR Wireless News July 1, 2008

    Verizon Wireless’ latest effort in the full-track download space is a step in the right direction for mobile music. But it’s a very small step.In case you missed it, the …

    Read more
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  • Analyst Angle: Pushing the button

    by RCR Wireless News June 2, 2008
    by RCR Wireless News June 2, 2008

    Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …

    Read more
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  • ComScore measures worth of M:Metrics, pays $44.3M plus stock to own

    by RCR Wireless News May 29, 2008
    by RCR Wireless News May 29, 2008

    Less than a year after The Nielsen Co. acquired mobile research and measurement firm Telephia, digital measurement company comScore Inc. made its own move into mobile. The firm announced it …

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  • Mobile ad space promising, but fledgling

    by RCR Wireless News May 15, 2008
    by RCR Wireless News May 15, 2008

    BEVERLY HILLS, Calif. – Calling mobile the most personal platform to date and one that advertisers need to capitalize on soon to keep pace with the rapidly evolving convergence of …

    Read more
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  • FTC on watch against wireless ripoffs: Cellphone providers warned to keep it honest, or else

    by RCR Wireless News May 8, 2008
    by RCR Wireless News May 8, 2008

    A Federal Trade Commission commissioner warned cellphone content providers they need to do a better job of disclosing the costs consumers incur when clicking or downloading services for their mobile …

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  • SMS vs. MIM: Mobile IM usage small, but growing

    by RCR Wireless News May 3, 2008
    by RCR Wireless News May 3, 2008

    TEXT MESSAGING HAS BECOME A CASH COW for mobile operators desperate to generate revenues in mobile data. But instant messaging may be poised to change that.Mobile instant messaging, or MIM, …

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  • Mowser set to expire: Founder: 80% of site’s traffic was porn-related

    by RCR Wireless News April 19, 2008
    by RCR Wireless News April 19, 2008

    Mowser is dead. But forensics has yet to indicate whether the business’s demise is a sign of an epidemic or simply a predictable casualty of the tumultuous wireless Web space.Russell …

    Read more
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  • HipCricket launches Hispanic-targeted mobile offering

    by RCR Wireless News April 10, 2008
    by RCR Wireless News April 10, 2008

    HipCricket unveiled a “comprehensive Hispanic mobile marketing network” in an effort to reach the lucrative market.The Seattle-area startup hopes to give marketers and media buyers a way to tap a …

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  • Marketing 101: Enlighten the customer

    by RCR Wireless News April 8, 2008
    by RCR Wireless News April 8, 2008

    My dad was in the market for a new cellphone and had come under the spell of Apple’s impressive marketing campaign.“You can browse the Web on it!” he said excitedly …

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  • Hollywood scorns mobile TV

    by RCR Wireless News March 26, 2008
    by RCR Wireless News March 26, 2008

    HOLLYWOOD, Calif. — “Internet circa 1996,” M:Metrics senior analyst Seamus McAteer said. “If I had to give it a score, it’s a C-minus at best,” said Steve Smith, managing director …

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  • IPhoners swarm to mobile content: Survey figures show high data use among Apple’s phone owners

    by RCR Wireless News March 18, 2008
    by RCR Wireless News March 18, 2008

    In the hands of well-heeled, early adopters, the iPhone’s large touchscreen, user interface and an unlimited data plan lead to high rates of browsing, video viewing, music listening and social …

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  • Nokia working to maintain grasp on Chinese handset market

    by RCR Wireless News March 7, 2008
    by RCR Wireless News March 7, 2008

    Nokia Corp. announced today it signed a “strategic partnership agreement” with China’s largest distributor, China Postel, for up to $2 billion in mobile handsets this year.Nokia’s announcement noted that China …

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  • Entertainment industry ripe for change: Mobile seen as one avenue, though market remains small

    by RCR Wireless News February 1, 2008
    by RCR Wireless News February 1, 2008

    LAS VEGAS – It is no doubt a tumultuous time for the television industry – writers’ strike not withstanding – and NBC Universal President and CEO Jeff Zucker didn’t mince …

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  • Free-games movement could free up gaming market

    by RCR Wireless News January 29, 2008
    by RCR Wireless News January 29, 2008

    Mobile carriers and content vendors keep trying to push gaming past the “golden nickel” — the 5% ceiling of users who buy and play games on their handsets — and …

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  • Mobile video ‘gets interesting’: M:Metrics sees potential for advertising

    by RCR Wireless News January 28, 2008
    by RCR Wireless News January 28, 2008

    LAS VEGAS — Mobile television and video is a “market that has been puttering along for several years,” Mark Donovan, senior analyst at M:Metrics Inc. said in a morning presentation …

    Read more
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  • 2008: Social open converged ad-based free operating systems

    by RCR Wireless News January 8, 2008
    by RCR Wireless News January 8, 2008

    Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

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  • Dissecting Qualcomm’s auction plans: MediaFLO subsidiary most likely beneficiary

    by RCR Wireless News January 7, 2008
    by RCR Wireless News January 7, 2008

    QUALCOMM INC. IS NO STRANGER to the Federal Communications Commission and its auction process for spectrum. The company has successfully bid on and won spectrum before, and it appears ready …

    Read more
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  • More football fans hit ESPN’s mobile site than its PC pages: Shift could be a bellwether for the medium

    by RCR Wireless News January 7, 2008
    by RCR Wireless News January 7, 2008

    The biggest upset of this football season may have been Appalachian State University’s victory over Michigan. But for the mobile-marketing industry, it came the day ESPN had more visits to …

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  • Mobile TV ‘superstars’ could emerge from dragged-out writers’ strike

    by jscarbo December 29, 2007
    by jscarbo December 29, 2007

    Television just isn’t the same these days. The writers’ strike in Hollywood, now in its ninth week, has given millions another reason to turn off the tube. Unless reruns and …

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  • IPhone hits France, AT&T promises 3G version in 2008

    by jscarbo November 29, 2007
    by jscarbo November 29, 2007

    The French finally got their chance to embrace another American export last night. Move over McDonalds and EuroDisney. Orange, the iPhone’s exclusive French carrier (owned by France Telecom), offered a …

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  • Analyst Angle Special Edition: Mobile advertising has arrived: Close encounters of the third screen

    by jscarbo November 27, 2007
    by jscarbo November 27, 2007

    Editor’s Note: Welcome to a special edition of our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics …

    Read more
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  • Writers’ strike highlights need for Hollywood-mobile partnerships

    by jscarbo November 20, 2007
    by jscarbo November 20, 2007

    Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

    Read more
    0 LinkedinEmail
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