Fox

BOULDER, Colo.—The Mobile Marketing Association revised its “consumer best practices,” updating the guidelines to include chat services, interactive television and viral and affiliate marketing. The rules are designed to establish a standard, efficient platform for brands, advertisers and carriers looking …

Fox Mobile Entertainment is joining the ranks of wireless aggregators, unveiling a Web site that hawks music, games and images for mobile phones. But analysts say the News Corp. subsidiary may be lumbering onto a shrinking playground. Fox last week …

SAN FRANCISCO—VeriSign Inc.’s mobile content business is “looking like a disaster,” according to a report released this week by American Technology Research analyst Albert Lin. Lin downgraded VeriSign to a sell rating, citing a flattening in revenues from ringtones, which …

SAN FRANCISCO—Cell phone headset maker Phonebites Inc. said it raised $7 million in its second round of venture funding, which was led by Mayfield Fund. Mayfield Managing Director Janice Roberts is expected to join Phonebites’ board of directors as part …

HOLLYWOOD, Calif.—Fox Mobile Entertainment is joining the ranks of wireless aggregators, unveiling a Web site hawking music, games and images for mobile phones. The News Corp. subsidiary launched Mobizzo, an Internet storefront featuring content from Fox brands including “Family Guy,” …

FORT MYERS, Fla.—Continuing its recent flurry of acquisitions, NeoMedia Technologies Inc. signed a letter of intent to acquire HipCricket Inc., which provides custom mobile marketing solutions for broadcasters and brand marketers. HipCricket, based in Essex, Conn., licenses software to radio …

By Alice Z. Cuneo BEVERLY HILLS, Calif.-Madison Avenue needs to figure out emerging media-fast-or lose billions of dollars to someone who will, warned one of the nation’s top marketing executives today.

SEATTLE-Yahoo has the early lead in the race to become the wireless Web portal of choice for U.S. consumers, according to new figures from M:Metrics. An average of nearly 13 million consumers per month accessed Yahoo’s services from their handset …

SEATTLE-Yahoo has the early lead in the race to become the wireless Web portal of choice for U.S. consumers, according to new figures from M:Metrics. An average of nearly 13 million consumers per month accessed Yahoo’s services from their handset …

Crown Castle International Corp. and Qualcomm Inc. are placing huge bets on mobile TV, spending a combined $1.3 billion to build networks dedicated almost entirely to one-way wireless video. Traditional TV networks and film studios are hastily establishing divisions to …

SAN FRANCISCO-Razz headset vendor Phonebites Inc. announced a new partnership with Strax as well as a licensing agreement for audio clips from the cult hit “Napoleon Dynamite.” Phonebites said it partnered with Strax, which will manufacture and distribute the company’s …

LONDON-Vodafone Group plc said it plans to launch eight new mobile TV channels including wireless versions of HBO, MTV and Twentieth Century Fox Television. The new video content will be packaged with the operator’s existing Mobile TV offering in a …

LONDON-Vodafone Group plc said it plans to launch eight new mobile TV channels including wireless versions of HBO, MTV and Twentieth Century Fox Television. The new video content will be packaged with the operator’s existing Mobile TV offering in a …

LOS ANGELES-Fox Mobile Entertainment, MobileLime and Juice Wireless Inc. were among the winners in the Mobile Marketing Association’s first annual awards program. The industry association named winners in six categories including best use of mobile marketing and most innovative campaign. …

Sprint Nextel Corp. became the first U.S. operator to offer full-track music downloads, launching a dual-delivery service last week using phones from Samsung Electronics Co. Ltd. and Sanyo Electric Co. The carrier introduced a mobile music store that allows users …

BURBANK, Calif.-Subscribers of Sprint Nextel Corp.’s new Power Vision service can access video content from “The Tonight Show with Jay Leno,” the carrier announced. Sprint users can view long-running comedy sketches from the show as well as the previous night’s …

LOS ANGELES-The rush to provide TV services to mobile phones heated up as two established French wireless companies each joined the playground in separate announcements. In-Fusio, an entertainment publisher, launched a new TV channel for Sprint PCS Vision subscribers. The …

LOS ANGELES-The rush to provide TV services to mobile phones heated up Thursday as two established French wireless companies each joined the playground in separate announcements. In-Fusio, a entertainment publisher, launched a new TV channel for Sprint PCS Vision subscribers. …

LAS VEGAS-Wiremedia announced it will begin deploying the hardware and network infrastructure necessary to deliver location-based, advertising and contextual information to cell phones via Bluetooth technology. The company said it would attach its Bluetooth MediaServer to billboards, poster sites, retail …

NEW YORK-Cingular Wireless L.L.C. has unexpectedly shifted millions of dollars in upfront media commitments out of Fox and is said to be spending the money with other broadcast networks, according to executives close to the situation. The commitments, which industry …

SEATTLE-Entertainment publishers Mforma Group Inc. and Glu Mobile are using tomorrow’s NFL season opener to tout their latest sports-themed wares. Mforma has teamed with CBS SportsLine.com and the NFL on an updated offering that allows fantasy football players to manage …

SAN MATEO, Calif.-Time Warner Inc. is the latest media giant to join the stampede to the “third screen” with a $7.5 million investment in wireless game maker Glu Mobile. The stake was part of a $27.5 million haul in Series …

Marketing companies increasingly are using Bluetooth to get their messages across in airports, shopping malls and movie theaters. While advertisers view the tactic as a valuable new way to get close to consumers, some say it’s nothing more than high-tech …

Time Warner Inc. is the latest media giant to join the stampede to the “third screen” with a $7.5 million investment in wireless game maker Glu Mobile. The stake was part of a $27.5 million haul in Series D financing …

Moviegoers with Bluetooth-enabled handsets can download movie trailers, ringtones and wallpapers at three Loews Theatres this summer. Twentieth Century Fox is providing kiosks at theaters in Los Angeles, New York and San Francisco that will automatically send messages to devices …