LOS ANGELES-Fixed-line Internet companies and industry associations have long grappled with potential pitfalls and consumer-unfriendly tactics such as spam, click fraud and unwelcome pop-up ads from in-your-face marketers. In the world of wireless, though, carriers are hoping to boost mobile …
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR to rant and rave about whatever rubs …
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The overwhelming majority of wireless users continue to view the phone simply as a platform for voice conversations. For a handful of aspiring filmmakers, though, it’s a potential ticket to Hollywood. Entertainment industry executives and wireless types gathered last week …
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Online Editor Mike Dano has been trying out various mobile TV services for the better part of two years now. We thought we’d let him rant for hedgehogging this week since the rest of us haven’t spent two years assessing …
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about …
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Music publishers say they’ll fight last week’s ruling that establishes a compulsory licensing model for ringtones. The U.S. Copyright Office granted a request by the Recording Industry Association of America Inc. to simplify the licensing of mastertones-10- to 30-second snippets …
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WASHINGTON—Music publishers say they’ll fight a federal copyright ruling that establishes a compulsory licensing model for ringtones. The U.S. Copyright Office earlier this week granted a request by the Recording Industry Association of America Inc. to simplify the licensing of …
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NEW YORK-Content provider Mobile Streams said it built an off-deck WAP portal to provide content from Showtime Networks Inc. The company said it will offer video clips from various Showtime programs. The portal initially will offer video clips and wallpapers …
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NEW YORK—Content provider Mobile Streams said it built an off-deck WAP portal to provide content from Showtime Networks Inc. The company said it will offer video clips from various Showtime programs. The portal initially will offer video clips and wallpapers …
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NEW YORK-Jamster International bulked up its content portfolio in North America with a deal to offer ringtones, graphics and mobile games from the Walt Disney Internet Group. Disney and its third-party content licensing arm Starwave Mobile already use VeriSign Inc.’s …
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IRVINE, Calif.-Mobile search vendor AskMeNow said it launched a national TV advertising campaign to promote its search service. The company’s ad campaign includes 30-second spots that demonstrate the service. The spots will appear on channels including Comedy Central, VH1, ESPN …
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NEW YORK—Jamster International bulked up its content portfolio in North America with a deal to offer ringtones, graphics and mobile games from the Walt Disney Internet Group. Disney and its third-party content licensing arm Starwave Mobile already use VeriSign Inc.’s …
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IRVINE, Calif.—Mobile search vendor AskMeNow said it launched a national TV advertising campaign to promote its search service. The company’s ad campaign includes 30-second spots that demonstrate the service. The spots will appear on channels including Comedy Central, VH1, ESPN …
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VeriSign Inc. finally jettisoned the bulk of its direct-to-consumer mobile content business, selling a 51-percent stake in its Jamba subsidiary to News Corp. for $188 million. The companies announced plans to form a mobile entertainment joint venture, with Fox Mobile …
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Mobile TV has captured the industry’s imagination. Wireless users can already watch music videos, check out sports clips and–with the right hardware–view full-length Hollywood blockbusters on their phones. And technology companies are betting enormous sums on the application, spending hundreds …
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LOS ANGELES–A quick tour of last week’s CTIA I.T. Wireless & Entertainment event showed there’s no shortage of hype regarding the future of wireless data. But there’s also plenty of uncertainty. News Corp. President and Chief Executive Officer Peter Chernin …
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SAN FRANCISCO–The audience for mobile TV grew 45 percent to 3.7 million subscribers in the second quarter of 2006 as news, weather and sports channels topped the list as the most-watched content, according to a new report by consumer research …
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LOS ANGELES–In the heart of the world’s entertainment capital, Paul Reddick told content providers it was time to show him the money. The vice president of business development and product innovation at Sprint Nextel Corp. took to the stage at …
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LOS ANGELES-A quick tour of this week’s show indicates there’s no shortage of hype regarding the future of wireless data. But there’s also plenty of uncertainty. News Corp. President and Chief Executive Officer Peter Chernin did his best to add …
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In the heart of the world’s entertainment capital, Paul Reddick told content providers it was time to show him the money. RCR @ CTIA Click here for complete coverage of the CTIA Wireless I.T. show. Click here for the latest …
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LOS ANGELES—News Corp. and VeriSign announced plans to form a mobile entertainment joint venture in which News Corp. will have a controlling interest in VeriSign’s Jamba subsidiary. News Corp. said it plans to pay $188 million for the ability to …
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SAN FRANCISCO-Burger King Corp. is letting its customers get their information their way-and more and more, that way appears to be via a mobile phone. Although McDonald’s Corp. and other rival chains have toyed with mobile marketing tests, such as …
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By Alice Z. Cuneo SAN FRANCISCO—Burger King is letting its customers get their information their way—and more and more, that way appears to be via a mobile phone. Although McDonald’s Corp. and other rival chains have toyed with mobile marketing …
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LOS ANGELES-Toyota Motors North America plans to expand its mobile marketing efforts with a new wireless TV series from Fun Little Movies. The automaker is sponsoring “The Pool,” a made-for-mobile comedy series that is being promoted with broadcast television commercials …
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LOS ANGELES—Toyota Motors North America plans to expand its mobile marketing efforts with a new wireless TV series from Fun Little Movies. The automaker is sponsoring “The Pool,” a made-for-mobile comedy series that is being promoted with broadcast television commercials …