Enpocket

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Cuban-American mommy-to-be Gloria Dobal “loved everything” about online pregnancy site Baby Center. …

U.S. CARRIERS ARE EVER SO SLOWLY BEGINNING TO SHARE consumer demographics and other coveted information in an effort to deliver highly targeted wireless ads. And Sprint Nextel Corp. – very quietly – appears to be leading the way.Advertising agencies and …

While mobile content is expected to contribute increasingly to wireless carrier revenue growth in coming years, it is also attracting increased scrutiny by the Federal Trade Commission, plaintiffs’ lawyers and a pugnacious industry watchdog known for taking on corporate giants …

Microsoft Corp.’s proposed acquisition of Yahoo Inc. may be centered on Internet search, but the takeover – if consummated – could make huge waves in the world of wireless.The Redmond, Wash.-based software giant offered $44.6 billion in cash and stock …

Nokia Corp. is taking steps to become a more competitive player in mobile advertising, with an announcement last week that it would partner with Handmark for an end-to-end mobile solution for the latter’s Pocket Express application.Google Inc.’s announcement of an …

Nokia Corp. stepped up its spending spree last week, agreeing to acquire digital mapping company Navteq in a blockbuster, $8.1 billion deal.The Finnish firm-which in the last year or so has out-shopped Paris Hilton-plans to spend $78 per share for …

Like Al Pacino in “Scent of a Woman,” the mobile advertising space is just gettin’ warmed up. And so is the sniping.Nokia Corp. cranked up the already-deafening buzz last week, agreeing to acquire Boston-based mobile marketing firm Enpocket for an …

Nokia Corp. continued its quest to be all things wireless, agreeing to acquire Boston-based mobile marketing firm Enpocket. Terms of the deal were not disclosed.Six-year-old Enpocket was one of the first players in the mobile marketing space, and the company …

Third Screen Media Inc. finally found a well-heeled suitor, agreeing to be acquired by Time Warner’s AOL Internet division for an undisclosed sum. The question now is, who’s next?Third Screen was snapped up for a rumored $80 million and will …

Like a kid futilely looking for a sugar fix, mobile advertising companies are struggling to cope with an empty cookie jar.Online advertisers and publishers have long used cookies to make surfing the Web easier. Simple text files that are planted …

Mobile marketing startup Limbo 41414 pocketed $8 million in a financing round led by Azure Capital Partners, Draper Fisher Jurvetson and New Enterprise Associates.The Burlingame, Calif.-based firm said it will use the cash to expand on its mobile and online …

Like real estate, mobile advertising is all about location. And carriers are scrambling to cash in on the most desirable territory in wireless data: the deck.Network operators are hastily choosing mobile marketing partners and developing strategies for placing banner ads, …

Bango is the latest outfit to jump on the mobile advertising bandwagon, unveiling a service designed to track the effectiveness of wireless marketing campaigns.The developer of direct-to-consumer infrastructure launched Bango Vision, an extension of its storefront technology that tracks users’ …

Like an Angelina Jolie adoptee, mobile advertising has come under a glaring spotlight in its early days. Sprint Nextel Corp. attracted attention last fall when it became the first tier-one carrier to sell ad space on its wireless Web navigation …

The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren’t thrilled about using the third screen as a billboard.Sprint Nextel Corp. was the first tier-one …

Those performing autopsies on Mobile ESPN will find plenty of causes of death. But mobile advertising revenues could have offered a lifeline to the doomed mobile virtual network operator. Analysts agree that the sports network’s ambitious wireless effort failed on …

Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages through its wireless Web service. Industry …

It’s no secret that short codes have failed to gain traction among mass-market wireless subscribers in the United States. Tim Jemison thinks he knows why-and how to cash in. Jemison is the chief executive officer behind Zoove Corp., a Palo …

SAN MATEO, Calif.—Three former executives from mobile marketing company Enpocket have teamed to launch a “reverse auction” service for wireless users. Limbo 41414 unveiled a beta site that rewards users who makes the lowest offer via text message for an …

PEARL RIVER, N.Y.—Interactive media company Traffix Inc. launched a strategic mobile marketing business unit called mxFocus. The company said the new business unit focuses on off-deck marketing, which allows clients to reach customers directly on their wireless device through all …

BOSTON-Enpocket Inc. reported a partnership with Internet Broadcasting to provide wireless access to 32 of Internet Broadcasting’s partner television stations using Enpocket’s Mobile Content Engine. Enpocket said the service will be offered directly to consumers and be promoted by stations …

Like European missionaries of centuries past, Bango came to U.S. shores last week preaching the gospel. The Cambridge, U.K.-based company held events in Southern California and New York to tout the benefits of branded, off-deck mobile portals. Wireless operators, mobile …

Surfing the wireless Web can be downright painful. More than two-thirds of all U.S. adults access the Internet from personal computers, according to a recent study from the Pew Internet & American Life Project, and 70 million Americans were logging …

NEW YORK-Teens and young adults continue to transform the wireless marketplace in the United States, according to two studies released last week. Devices such as cell phones, handheld computers and MP3 players are threatening the traditional hold of the apparel …

Teens and young adults continue to transform the wireless marketplace in the United States, according to two studies released Thursday. Devices such as cell phones, handheld computers and MP3 players are threatening the traditional hold of the apparel industry on …