Content & Mobile Marketing

SAO PAULO, Brazil-Two issues characterized the Brazilian cellular market during the first half of the year-an increase in subscriber numbers and the rollout of more advanced services. Latin America in …

Wireless Internet technology Integra Micro Systems Indian software company Integra Micro Systems introduced a Wireless Application Protocol (WAP) browser for the PalmOS platform, allowing Palm devices to access Wireless Markup …

NEW DELHI, India-The Southeast Asian region is set to enter a new era of wireless data within the next two years. Many operators in the region have already introduced wireless …

DENVER, United States-As wireless Internet services gain subscribers around the globe, wireless application service providers (WASPs) will become even more important. A traditional ASP model is the implementation of an …

TOKYO-Tokyo Telecommunication Network (TTNet) plans to launch Internet access services by the end of this year, allowing Astel PHS users to browse popular i-mode sites. TTNet is scheduled to provide …

DENVER, United States-Qualcomm and Ford Motor Co. perpetuated the marriage between wireless communication and mobility, creating a new company called Wingcast, which will develop and deliver wireless mobility and information …

DUBLIN, Ireland-The myth that prepaid cellular users are by definition low-value customers has been firmly discredited, and prepaid services did much to increase GSM penetration among the young and cost …

Shooting yourself in the foot is not to be recommended. But it seems to happen regularly within the mobile industry. The self-inflicted injury is almost always the result of a …

DUBLIN, Ireland-Gaining more than 10 million Japanese subscribers within 18 months of launch, NTT DoCoMo’s i-mode wireless Internet service is a genuine industry phenomenon. But despite the Japanese company’s determination …

NEW YORK-In November and December, Sonera zed U.S. Inc. “will dip its big toe into the waters of mobile commerce to see if they’re warm,” and it plans user trials …

SAN DIEGO-PacketVideo Corp. has expanded its Programming Division to include consumer application development for mobile devices, re-naming the unit the Consumer Applications & Services Division. In addition to creating wireless …

ALEXANDRIA, Va.-Metrocall Inc. formed a strategic alliance with Handango Inc. under which Metrocall will provide two-way messaging capabilities to handheld computers powered by Handango’s suite of business applications. In addition, …

LONDON-Yahoo! Europe announced two new wireless partnerships this week, including one with a handset manufacturer and one with a mobile operator. Yahoo! Europe and Trium, a Mitsubishi subsidiary, said Yahoo! …

STOCKHOLM, Sweden-Three companies formed a consortium to apply for a Swedish Universal Mobile Telecommunications Service third-generation license. The companies are Swedish private equity firm Ratos; Nomura International plc, a wholly-owned …

Motorola and Mercedes-Benz have teamed to offer an integrated version of Motorola’s Timeport digital phone in all model-year 2001 Mercedes-Benz vehicles, the companies said. The CDMA phone is equipped with …

In an effort to make up for a history of poor communication with application developers, Motorola Inc. held its first Application Developer Conference last week in San Diego. Dubbed the …

RF Micro Devices Inc. agreed to privately place $250 million aggregate principal amount of 3.75 percent convertible subordinated notes due 2005.The company said the notes will be convertible into RFMD …

HELSINKI, Finland-Nokia Corp. introduced a new Web sited called TheFeature, aimed at industry professionals, academics, media and others interested in the mobile Internet space. The site is designed as an …

In the next three to eight months, U.S. wireless carriers will upgrade their HDML-based wireless Internet servers to full WAP compliance, meaning they will support WML technology native in both …

Easy Access Inc. has selected SeaGull Inc.’s Wireless-to-Host solution to wirelessly enable its EZ-Vote mobile voter registration management system. MG Financial Group has introduced wireless access to Forex market trading …

NEW YORK-Marvel Enterprises Inc. has teamed with Nokia Ventures Corp.-funded Riot Entertainment to develop and offer programs and other content for wireless devices based on popular Marvel Comics characters, including …

Many entering the wireless application service provider space have concentrated much of their business on wirelessly enabling Internet content. That is, after all, the primary function of a wireless ASP. …

The realm of wireless data is uncharted territory for most consumers, but carriers also are feeling their way through the darkness, searching for the best way to market data and …

SAN DIEGO-Zagat.com, one of the larger restaurant review and location content providers, has tapped Wireless Knowledge L.L.C. to wirelessly enable its restaurant guide. While it has made several deals with …

As NTT DoCoMo’s i-mode service continues to grow in popularity, several industry players are offering solutions to make i-mode content compatible with WAP phones. One such company, iJapan, recently introduced …