Content & Mobile Marketing

HELSINKI, Finland—In a deal that marks Playboy’s entry into the wireless market, the U.S.-based adult entertainment company, partnered with Finland’s Wireless Entertainment Services Finland (WES). Under the agreement, WES will …

OXFORD, United Kingdom—KPN Mobile, the financially troubled Dutch operator, will later this month start the first practical i-mode tests in Europe through its joint venture with Japan’s NTT DoCoMo. The …

HELSINKI, Finland—In a deal that marks Playboy’s entry into the wireless market, the U.S.-based adult entertainment company, partnered with Finland’s Wireless Entertainment Services Finland Ltd.. Under the agreement, WES will …

SEATTLE and LOS ANGELES—The amount of wireless Internet content continues to move ahead at Warp speed, as two companies announced major new releases. First, Jamdat Mobile Inc. announced the release …

STOCKHOLM, Sweden—Swedish wireless carrier Telia Mobile announced it will offer a wireless Internet service much like NTT DoCoMo’s wildly popular i-mode service. Telia’s service, dubbed PocketMode, features an open interface …

COPENHAGEN, Denmark—Lack of content will spell the demise of General Packet Radio Service (GPRS) offerings across Europe, according to a new report from Strand Consult, an independent consultancy based in …

RESEARCH TRIANGLE PARK, North Carolina, United States—Mobile marketing platform provider Avesair is continuing its expansion into the European market with the latest announcement it has been chosen by Enpocket, a …

NEW YORK—Motorola said it has signed a cross-platform agreement to allow it to market popular AOL Time Warner content and services through mobile and instant messaging solutions. The U.S.-based company …

COPENHAGEN, Denmark—Lack of content will spell the demise of GPRS offerings across Europe, according to a new report from Strand Consult, an independent consultancy based in Denmark. The lack of …

STOCKHOLM, Sweden—Swedish wireless carrier Telia Mobile announced it will offer a wireless Internet service much like NTT DoCoMo’s wildly popular i-mode service. Telia’s service, dubbed PocketMode, features an open interface …

OXFORD, United Kingdom—Sweden’s largest cell-phone operator Telia has decided to share a percentage of the revenues generated by content services with the developers. The new approach for the company is …

LONDON—Dunkin’ Donuts, the international doughnut company, said its Italian sales increased 9 percent during the first three weeks of its short message service (SMS) mobile marketing campaign developed by AdreAct. …

JAKARTA, Indonesia—SingTel Mobile is about to add a new application to its existing General Packet Radio Service (GPRS) technology and future third-generation (3G) services. The application, multimedia messaging services (MMS), …

LONDON—The Global mobile Suppliers Association (GSA) published its fourth-quarter mobile portals survey, which includes Latin American mobile portals for the first time. Nine regional portals are featured covering Argentina, Brazil, …

MADRID, Spain—Spanish mobile operator Telef

KANSAS CITY, Mo.—Sprint PCS said it will offer downloadable ringtones and screen savers to its customers through its Web site or wireless Web service. The musical ringtones will be provided …

WASHINGTON—Cibernet, a subsidiary of the Cellular Telecommunications & Internet Association, released its new Mobile Xchange Protocol, which the company said is designed to allow customers to bill for non-voice services. …

REDWOOD CITY, California, United States—SkyGo has been chosen to provide Japan Mobile Communications (J-Mobile) with the wireless marketing technology to deliver advertisements across J-Sky, J-Phone’s mobile Internet service. J-Mobile, a …

BURNABY, British Columbia, Canada—Telus announced it is currently conducting a trial of a voice portal service that delivers location-based information on businesses, restaurants, events, movies and directions, as well as …

STOCKHOLM, Sweden—Telia announced a new initiative to offer an open interface to content providers for mobile Internet services. The initiative is based on a mobile service platform by BlueFactory and …

HAYWARD, Calif.—Certicom announced its Digital Rights Management and content protection security technology and services are being used to provide secure data transmissions in new wireless applications from Honeywell and XM …

BURNABY, British Columbia—Telus announced it is currently conducting a trial of a voice portal service that delivers location-based information on businesses, restaurants, events, movies and directions, as well as more …

REDWOOD CITY, Calif.—SkyGo Inc. has been chosen to provide Japan Mobile Communications Inc. (J-Mobile) with the wireless marketing technology to deliver advertisements across J-Sky, J-Phone’s mobile Internet service. J-Mobile, a …

NEW YORK—Vivendi Universal has deployed MyNetonomy , developed by U.S.-based Netonomy, as the portal through which customers can purchase, activate and personalize services on Universal Music Mobile (UMM). Launched commercially …

SAN FRANCISCO-Long-distance, credit-card and online services company Working Assets has chosen Sentori Inc. to provide its new wireless billing solution, Sentori 3G, which will be hosted by billing and revenue …