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Home - Content & Mobile Marketing - Page 12
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Content & Mobile Marketing

  • FLO TV backs up 'big moment' for World Cup with usage figures

    by Matt Kapko July 8, 2010
    by Matt Kapko July 8, 2010

    FLO TV pinned big hopes on the 2010 FIFA World Cup and now the Qualcomm Inc. (QCOM) subsidiary is backing it up with results.Back in May, FLO TV’s director of …

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  • Reader Forum: Successfully creating a brand love affair through mobile marketing

    by jscarbo June 28, 2010
    by jscarbo June 28, 2010

    Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to …

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  • Reality Check: SMS is dead … long live SMS

    by jscarbo June 22, 2010
    by jscarbo June 22, 2010

    Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Only a few …

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  • Twitter expands sphere of mobile influence with places

    by Matt Kapko June 15, 2010
    by Matt Kapko June 15, 2010

    Twitter Inc. just did the inevitable. Twice.First it launched a geolocation-based service called Places. Then a few hours later, the entire service crashed and stayed down into the late hours …

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  • Mobile marketing on the up-and-up

    by sylvie barak June 10, 2010
    by sylvie barak June 10, 2010

    Mobile marketing and advertising outfit Velti has announced the launch of its mobile developer program while simultaneously releasing its software developer kits (SDK) for Android, Symbian, Windows, Blackberry and Apple’s iPhone and iPad.

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  • Porn on the Go: A Lucrative and Innovative Industry

    by sylvie barak May 14, 2010
    by sylvie barak May 14, 2010

    As the use of cell phones becomes ever more prolific, customers are reportedly hungry for bite-sized, high-quality morsels of porn, downloaded quickly and delivered straight to their mobile devices.

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  • The Mobile Content Ecosystem

    by Tracy Ford March 30, 2010
    by Tracy Ford March 30, 2010

    Editor’s Note:This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition …

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  • Preparing America's talent for digital media

    by jscarbo March 15, 2010
    by jscarbo March 15, 2010

    Editor’s Note:This article is an excerpt from RCR Wireless News’ March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition …

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  • Becker to lead MMA's North American efforts

    by Tracy Ford February 12, 2010
    by Tracy Ford February 12, 2010

    With the Mobile Marketing Association’s decision to restructure into four global business units, iLoop Mobile Inc. founder Michael Becker has been named managing director of North America for the trade …

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  • Tetris passes 100 million paid mobile downloads

    by jscarbo January 21, 2010
    by jscarbo January 21, 2010

    More than 25 years after its birth, Tetris is the best-selling mobile game of all time, having surpassed 100 million paid downloads on cell phones around the world.Associated Press

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  • Opera picks up mobile ad player AdMarvel: Race for mobile advertising position continues

    by Dan Meyer January 20, 2010
    by Dan Meyer January 20, 2010

    The mobile advertising war brewing between Apple Inc. and Google Inc. took on a smaller rival today as Opera Software said it had acquired AdMarvel Inc. for an undisclosed amount. …

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  • Envivio lands $1M for video compression technology

    by jscarbo January 6, 2010
    by jscarbo January 6, 2010

    Envivio, provider of technology that compresses video so it can be displayed via televisions, computer screens or mobile phones, has raised $1 million in debt financing, according to a filing …

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  • Despite recession, game industry still hiring

    by jscarbo January 4, 2010
    by jscarbo January 4, 2010

    An independent 2009 games sector census reveals marginal growth in U.S. games industry since 2008, while Canada explodes with new development studios and job opportunities.GamePro/PC World

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  • Microsoft may bring Xbox Live to Windows Mobile

    by jscarbo December 31, 2009
    by jscarbo December 31, 2009

    What if you could play all your favorite Xbox Live games on your mobile phone? You may soon be able to do just that, if a job listing from Microsoft …

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  • Video Interview: Trimble Navigation

    by Dan Meyer December 9, 2009
    by Dan Meyer December 9, 2009

    Our editor, Dan Meyer, recently caught up with Trimble Navigation’s Larry Fox. Watch the interview to hear what is new at Trimble Navigation.

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  • Video Interview: Virgin Mobile

    by Dan Meyer December 9, 2009
    by Dan Meyer December 9, 2009

    Our editor, Dan Meyer, recently caught up with Virgin Mobile’s Corinne Nosal. Watch his interview below to see what is new at Virgin Mobile.

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  • Analyst Angle: AT&T disrupting SiriusXM – monetizing wireless

    by jscarbo December 2, 2009
    by jscarbo December 2, 2009

    Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.As …

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  • Video: RCR Local Sprint 4G Launch in Austin

    by jscarbo November 20, 2009
    by jscarbo November 20, 2009

    RCR got a chance to catch up with the Sprint 4G roll out team at one of their events in Austin this past week. Watch John Taylor from Sprint talk …

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  • Case Study: Content & Mobile Marketing

    by jscarbo November 19, 2009
    by jscarbo November 19, 2009

    Last week Oracle, in partnership with United Kingdom-based trends consulting group The Future Laboratory, launched the results of the “Capitalizing on the Digital Age” study, which explores how the digital …

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  • MMA expands definition of mobile marketing

    by Tracy Ford November 17, 2009
    by Tracy Ford November 17, 2009

    The Mobile Marketing Association updated its definition of what constitutes mobile marketing to include more than just advertising or marketing to people over a mobile device. The new definition as …

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  • Video Interview: Curtis Rapp, VP Sales & Marketing, air2web, Part 2

    by Tracy Ford November 12, 2009
    by Tracy Ford November 12, 2009

    Part 2 of a 2 part interview with Curtis Rapp, VP – Sales & Marketing, air2web

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  • Video Interview: Curtis Rapp, VP Sales & Marketing, air2web, Part 1

    by Tracy Ford November 12, 2009
    by Tracy Ford November 12, 2009

    Part 1 of a 2 part interview with Curtis Rapp, VP – Sales & Marketing, air2web

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  • Reality Check: Top Considerations for a Successful Evolved Packet Core Deployment: The Intelligent Monetized Core

    by jscarbo November 10, 2009
    by jscarbo November 10, 2009

    Emerging mobile broadband networks are being developed to provide users a superior service environment with new value-added services and applications either enabled or optimized by the mobile operator. With the …

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  • Analyst Angle: App Stores: How many apps is enough? : (Do you really need that 79,873th app?)

    by jscarbo November 4, 2009
    by jscarbo November 4, 2009

    Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.Today’s …

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  • Video Interview: Cameron Clayton, VP Mobile, Weather Channel, Part 2

    by Tracy Ford November 3, 2009
    by Tracy Ford November 3, 2009

    Part 2 of a 2 part interview with Cameron Clayton, VP Mobile, of The Weather Channel.

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