BROWSING: analytics

Editor’s Note: Welcome to our weekly Reality Check column where C-level executives and advisory firms from across the mobile industry share unique insights and experiences. A recent Ericsson Mobility Report found that by 2020, more than half of all mobile traffic will be made up...

Guavus notes the importance of analytics to CRM Customer relationship management has always been a serious subject for mobile operators. As in most markets around the world, the wireless communications space often has more competitors than other communication segments, forcing mobile operators to remain especially...

DALLAS – Last month, test and measurement company Anite announced it was acquiring U.S.-based data post-processing and analytics company Xceed for $30 million. At the LTE North America conference in Dallas this week, Markku Toiviainen, VP and GM for Anite's network testing business, talked...

Editor’s Note: Welcome to our weekly Reality Check column where C-level executives and advisory firms from across the mobile industry share unique insights and experiences. Telecommunication operators are faced with a daunting revenue challenge that seems to get worse with each passing day. Even the...

What began four years ago as an idea for regional mobile operator C Spire to find ways to make smarter decisions about customer retention efforts has resulted in an award-winning marketing analytics program that has improved its retention efforts' success by 50%, according to the company. Called...

The wealth of data available from wireless networks is causing a shift in field testing, both to better inform and direct such testing in order to reduce costs, and to move away from intermittent testing toward constant, real-time monitoring in order to optimize and...

AT&T has made a deal with Interactions to transfer ownership of AT&T's Watson technology and research program in exchange for an equity stake, as the telco seeks "a universally accurate, natural language interface that works seamlessly across devices, applications and systems." AT&T Watson is an...

Editor's Note: The ecosystem of big data and analytics, and its intersection with mobile networks and cloud computing has increasing relevance to wireless in areas that include service assurance, customer experience management, mobile marketing, location-based services and more. Here is a look at the week's big...

A new survey of business leaders found that enterprise employees will probably have to learn more about data-based decision-making for their companies. The survey, sponsored by SAP and conducted by Wakefield Research, found that 86% of enterprise decision-makers believe that "all employees in a company will...

Editor's Note: The ecosystem of big data analytics, and its intersection with mobile networks and cloud computing has increasing relevance to wireless in areas that include service assurance, customer experience management, mobile marketing, location-based services and more. Here is a look at the week's big data news. --...

The use of network analytics in Wi-Fi is an area with great potential for network optimization as well as improving customer experience, according to Shahid Ahmed, managing director at Accenture and the lead for its North American Communications Industry practice. "Wi-Fi, first of all, is...

Napatech's Dan Joe Barry, VP of marketing, discussed big data trends with RCR Wireless News that include software-defined networking (SDN) and network function virtualization (NFV). Napatech develops appliance accelerators for networks to enable them to keep up with data flows and processing in the telecom...

Yahoo said it has completed its acquisition of San Francisco-based Flurry, which specializes in mobile analytics for applications and app developers. Complete details of the purchase were not disclosed, but several sources reported a price in the hundreds of millions of dollars when the acquisition...

What are the implications of Voice over LTE and software-defined networking/network function virtualization when it comes to network analytics and management? In this week's inaugural 15 for Wireless, I talked with Scott Sumner, VP of solution development at Accedian Networks, about those topics. There are...

A-T Solutions, which focuses on counterterrorism efforts enabled by technology, introduced a new solution for in-field data collection by government agencies aimed at improving operations and faster, more accurate documentation and analysis of on-scene evidence. The launch of the new Data Collection Toolkit came as part of...