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IoT Innovation host Chris Hare speaks with Kevin Lindsay who heads Product Marketing at Adobe. Adobe’s analytics and data driven support for the Internet of Me is evolving. Far from being yet another acronym, IoM shows how effective, timely, personalised yet non-intrusive marketing is helping drive the growth in global brands. Additionally, it is changing business models. Faster decisions can be made based on better and more qualified data.
Kevin also comments on the segmentation of the presentation of information – all to avoid the right level, style and time of a message to avoid crossing the creepy threshold that we all witness in movies like Minority Report. Contextualised and personal is good, but at the right time. All of this is done while trying to reassure consumers that their data is safe. IoM is actually a bigger topic than IoT as it also encompasses traditional interaction with people through marketing. Look for more discussion on this in future shows.