Does your influencer marketing program work, or is it a total waste of time and money? The answer is simple: it depends. The vast majority of influencer marketing is probably …
Opinion
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The 4 key factors to focus on for successful 5G deployments (Reader Forum)
by Reader Forumby Reader ForumWith the race to 5G heating up around the world, it’s tempting to focus on the hype being generated about the applications and services the next-generation network will enable. Much …
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Throughout the wireless industry, Citizens Broadband Radio Service (CBRS) has ignited speculative optimism – like a gold rush – predicated upon business opportunities to enable indoor and outdoor deployments such …
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While marketing departments for mobile operators around the world extol the seemingly endless benefits that 5G network rollouts enable, the fact is that operators face a glut of new complications …
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Innovation, new competitors and a changing industry are both a threat and an opportunity. Something I call the “sticky-bundle” is helping existing companies hang onto and stabilize their customer base …
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After a decade of swings and misses, Microsoft finally threw the smartphone towel and is exiting the business. I have discussed this many time over the last decade. Microsoft has …
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As a telecom and wireless analyst and columnist for more than 30 years, countless companies have tried to get on my radar. Of that long list, only a small percentage …
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Mobile phones have become so ubiquitous that it appears everyone has one. Today, there are all different levels of phones on the market—from prepaid phones that cost under $100 to …
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A critical challenge facing 4G LTE fixed wireless operators is how to cost-effectively increase site capacity. Although there are many options available, including Massive MIMO, sectorization is one of the …
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Mobile World Congress 2019 in Barcelona, Spain, is coming soon. This is the largest international wireless trade show and MWC19 is expected to be full of big announcements from the …
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2019 to welcome 5G devices: An overview of MIPI interfaces enabling 5G readiness (Reader Forum)
by Reader Forumby Reader Forum5G is finally here. Carriers have launched networks, and the first mobile devices that can use them are hitting the market. Fortunately, so are the high-speed mobile interfaces that devices …
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AI will make expense reporting, sales, manufacturing and other work applications a lot more useful—and hopefully less annoying It’s not just your home appliances that are getting smarter. Artificial intelligence …
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There seems to be quite a bit of confusion around 5G so let’s try and clear things up. AT&T Mobility say’s it’s here now since they are the first carrier …
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As mobile network operators (MNOs) prepare to integrate 5G wireless technology and services, they are taking the opportunity to evolve their network architecture with three goals in mind: reduce costs; …
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5G is coming and represents a transformational opportunity for network operators The arrival of 5G capabilities will present tremendous opportunity for network operators to grow if capitalized on correctly. Conversely, …
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Apple presented bad news last week about iPhone sales, and their stock came tumbling downhill. While this crisis does not have to be permanent, as a wireless analyst, I have …
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Terrestrial and extraterrestrial 5G: How are data center preparing for unlimited connectivity (Reader Forum)
by Reader Forumby Reader ForumThe term “logging off” may soon cease to exist thanks to the much-anticipated arrival of 5G. The newest mobile network is set to roll out next year, with promises of …
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Opportunities in the TMT market; a TMT operator’s 2019 to-do list (Reader Forum)
by Reader Forumby Reader Forum2018 was a year of progress, of consolidation, and of intense introspection as Technology, Media and Telecom (TMT) companies get themselves, their networks and their internal processes ready for the …
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Four ways CSPs can use AI to gain new subscriber insights, out-market OTT competitors and deliver a better customer experience (Reader Forum)
by Reader Forumby Reader ForumService providers are sitting on more marketable data than even Google — but they’ve been slow to harness it for profit. Here are some ways they can turn things around …
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AI in the arms race, the arrival of 5G, and the future of digital identity (Reader Forum)
by Reader Forumby Reader ForumA lot can happen in a year, especially in a telecoms year. The industry has seen consolidation, disruption and innovation, all at a dizzying pace. 2018 saw the hype around …
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5G: Are we there yet? In 2019, hype meets reality for 5G devices and services. After several years of discussions on use cases and exotic technologies, “real” 5G products will …
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The evolution of the enterprise Enterprise network connectivity is no longer limited to Wi-Fi access points (APs) and LAN switches that support devices such as laptops, printers, tablets and smartphones. …
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A bit of background The deployment of the new 5G network presents a unique challenge to our regulatory system. Far from the 100-foot lattice towers and monopoles of 3G and …
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What’s next for the wireless industry? Technology predictions for 2019 (Reader Forum)
by Reader Forumby Reader ForumThe wireless industry has undergone dramatic changes this year. We’re moving ever-closer to 5G availability. The FCC held a vote on eliminating the personal use restriction in Part 20.21 for …
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Fob replication, software patching and the future of connected car security (Reader Forum)
by Reader Forumby Reader ForumConnectivity is a key aspect of daily lives for many of us and this is increasingly true of our vehicles as well. This is emphasized by Counterpoint Research’s Internet of …