Mobile security has been a topic of discussion for many years. Skeptics have always said “mobile security is a solution looking for a problem.” True, few mobile security disasters have occurred on the scale of a Code-Red or Blaster, however, …
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Industry Outlook 2008: Mobile Search: Mobile search rife with potential waiting to be found
by rcrwirelessby rcrwirelessWhat is mobile search? A search for “mobile search” on Merriam-Webster’s online dictionary returns only paid search terms. I will refrain from comment. Wikipedia returns the following:“. an evolving branch of information retrieval services that is centered around the convergence …
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Industry Outlook 2008: Smartphones: Smartphones will reshape the mobile Web in 2008
by rcrwirelessby rcrwirelessSmartphones will come of age as the primary venue for mobile Internet content in the U.S. this year. The proliferation of these devices will reshape the sector and force content companies, operators, and advertisers to retool.Companies in the mobile advertising …
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Industry Outlook 2008: In-Car Entertainment: Infotainment on the move: The future of in-vehicle consumer infotainment
by rcrwirelessby rcrwirelessWhile not everyone can ride the Google Shuttle to work and enjoy a free Wi-Fi connection, in-vehicle Internet access for all is not far off as cars roll into the digital age. In-car access to everything from real-time traffic updates …
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Industry Outlook 2008: M-Commerce: Mobile commerce: a reality in 2008?
by rcrwirelessby rcrwirelessMention mobile commerce in North America, and the common response is a roll of the eyes. It’s not hard to guess why. Back in the heady days of the Internet dot-com bubble, mobile commerce was one of the many buzz …
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Industry Outlook 2008: Social Networking: My mobile social networking wish list for 2008
by rcrwirelessby rcrwirelessDon’t be fooled by the flow of VC funding or the fact that Google Inc. and MySpace are in on it. The truth is, mobile social networking is not as cool as its fixed Internet brethren. An obsession with user-generated …
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Infrastructure providers partner for LTE: Alcatel-Lucent, NEC plan to tackle space together as carriers call for single standard
by rcrwirelessby rcrwirelessBARCELONA, Spain – In an increasingly difficult environment for network providers, Alcatel-Lucent announced it is teaming with Japan’s NEC in a joint venture to focus on LTE technology.The move comes on the heels of disappointing 2007 financials for Alcatel-Lucent; the …
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Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. …
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700 MHz auction keeps on truckin’: E Block remains prime mover as net proceeds surpass $19.1 billion
by rcrwirelessby rcrwirelessThe Federal Communication Commission’s 700 MHz auction began its first day of six rounds-per-day bidding pretty much the way it left the previous five rounds-per-day of bidding: A dwindling number of new bids focused on the A, B and C …
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Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. …
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Shifting balance of power: Operators’ control of mobile environment faces challenges
by rcrwirelessby rcrwirelessIn roughly 25 years, the wireless and mobile industry has undergone three generations of technological change and stands on the threshold of a fourth. Its success has made it possible for policymakers to imagine a connected world with “communication for …
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Mobile network infrastructure spending in North America in 2008 is likely to be down vs. 2007. We expect Wideband-CDMA network investments to accelerate as AT&T Mobility continues to expand its coverage and capacity, and as T-Mobile USA Inc. and Canadian …
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WiMAX is currently seizing and will grow into a multibillion-dollar fixed and portable wireless market, regardless of its fortunes in the mobile cellular market. 802.16e vendors may or may not capture a sizable portion of the mobile market opportunity, but …
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Carriers need to spend money to make money: Why carriers need to spend to grow revenues and maintain margins
by rcrwirelessby rcrwirelessGartner Inc. research indicates there are a number of reasons why carriers will continue to spend on network infrastructure in the next five to 10 years. Wireless data boomCarriers in North America have strong growth prospects but future long-term growth …
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Location, location and (still) location: How wireless remains tethered to the store
by rcrwirelessby rcrwirelessOne of the most powerful tenets of retail sales is the law of retail location. Seemingly irrespective of what the actual product is, without strong retail distribution points, your product is doomed to failure. There are exceptions these days, such …
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In the first half of 2007, mobile subscriber additions slowed to 10.4 million, the lowest level since 2003, and on a percentage basis, to its lowest level ever, according to CTIA. Most market analysts believe that penetration, 80.7% as of …
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The momentum of 3G data access has picked up speed as customers – particularly business users – experience the value of access to mobile broadband connectivity on their laptops, regardless of location. With this growing market, does Wi-Fi still have …
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Internet protocol-based broadband wireless is the catalyst that will foster services innovation sparking a second stage (Transition stage) of growth in the cellular machine-to-machine (M2M) industry (see chart). Growth will be driven by rapidly emerging business-to-consumer services. The drivers for …
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Although the global market for mobile handset baseband semiconductors will continue to expand in 2008, business conditions for suppliers of such solutions will become more challenging due to the shrinking top-tier customer base and more complex requirements from these companies, …
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T-Mobile goes for user-generated Sidekick ads: Carrier returns to Current.com to let consumers create advertisements
by rcrwirelessby rcrwirelessLike L’Oreal, Sony and Toyota before it, T-Mobile USA Inc. is back for second helpings of user-generated ad spots from the contributors at Current.com. The mobile-network operator posted its program Jan. 7 on Current.com to help promote its two Sidekick …
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Terminator and the rise of integrated marketing: Verizon Wireless signs on for ‘Sarah Connor Chronicles’ promotion
by rcrwirelessby rcrwirelessWhen it comes to sponsoring content, the 30-second commercial is no longer enough. Marketers these days talk about being tied to programming in new ways that provide more options for consumers to remember who is bringing them their favorite shows. …
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Text, banner ads most popular among mobile marketers: Survey: Mobile search expected to gain share in next six months
by rcrwirelessby rcrwirelessPodcasts and video ads have dropped off in the mobile advertising space, according to a new survey of more than 2,000 brand marketers and agencies. The “Wave Eight” survey, conducted by market research firm Advertiser Perceptions, asked marketers representing consumer …
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Venture-backed wireless companies often depend on deals with carriers and telecom equipment manufacturers for their success. For a startup, trying to land a deal with a major wireless carrier is a lot like elephant hunting: There is the chance for …
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Analyst Angle: Content and applications add complexity to mobile service segmentation
by rcrwirelessby rcrwirelessEditor’s Note: Welcome our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Strategy Analytics’ Chris …
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Analyst Angle: Price war ahead as Tre and TIM go head-to-head with DVB-H in Italy
by rcrwirelessby rcrwirelessEditor’s Note: Welcome our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Strategy Analytics’ Chris …