The first Brazilian company to unveil plans to enter the mobile virtual network operator (MVNO) market, the insurance firm Porto Seguro is set to launch wireless services during the second half of 2012, as general manager Tiago Galli told RCR Wireless News, at this week’s MVNO Industry Summit Latam (check all stories).
The launch process is taking a long time. The insurance company partnered with MVNE Datora Telecom back in 2010, which also became a shareholder of the new subsidiary, Porto Seguro Telecom. Tim Brasil was chosen as the MNO, and management services will be provided by Ericsson. “It has not started yet due to the licensing process,” Galli explained.
Trials started on February 24.
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Galli did not disclose the amount invested to launch the MVNO, but he did note the company will use the investments to promote customer loyalty and improve the customer service relationship. Porto Seguro already offers credit cards. New products such as location and m-payment might also be in the pipeline. “We aim to be a niche operator to aggregate value to our current costumers,” Galli said.
Galli added that Porto Seguro Telecom won’t “fight for costs or to become a mass operator.”
In addition, the MVNO will help to optimize internal costs, for instance, by reducing telecommunication expenses.
