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Net to implement Wi-Fi hotspots in São Paulo and Rio de Janeiro

by Roberta Prescott
written by Roberta Prescott Share
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Brazilian carrier Net is expanding its broadband services by installing Wi-Fi hotspots in São Paulo and Rio de Janeiro. The project is still a pilot, but follows an international trend. Some mobile operators are using Wi-Fi in order to offload its 3G networks. “Our objective is to add value to our customers,” said Net product and services director, Márcio Carvalho.
Net is focus on offering fixed Internet, telephony and cable TV, and according to Carvalho, the target is to create loyalty among its clients. The pilot project is already running. Net has installed Wi-Fi hotspots in some places where its network is already deployed and where people tend to congregate, such as malls, universities, airports and restaurants. “We are evaluating what works better, and building our business case,” said Carvalho.
Net does not disclose its investments nor its suppliers. The company is analyzing several indoor and outdoor solutions, and considering providers for radio, routers, modem, among others items. The final offer, the director  explained, depends on what market research shows. “I don’t think we are going to compete with mobile broadband,” said Carvalho.

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Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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