ORLANDO, Fla. – As newspapers like the Wall Street Journal and New York Times advance in the tablet and mobile space, questions about how these companies will make their content more rich and more mobile focused arise. The answer is perhaps a company like Digimarc.
Digimarc Discover Online Services Portal (OSP) is a way for publishers, agencies, and marketers to embed digital watermarks into printed content. Instead of static content like pictures, Digimarc helps companies embed videos or picture slideshows within the digital newspaper itself. Almost like a real life version of a Harry Potter newspaper.
Besides the hot topic of bringing newspaper to the world of digital, Digimarc is venturing into other watermarking technologies such as “enhanced drug information”. Though cryptic sounding, what this means is that instead of searching for the drug online, users could simply scan a bottle watermarked with Digimarc’s technology to learn more about the drug. This could even include videos, text, and pictures.
Digital watermarking gives users a different experience than 2D barcodes or QR codes because they do not occupy real estate on printed content or have a negative impact on the layout of the publication or other product. For example, each image or text block can be uniquely watermarked, so consumers can obtain specific information about the product without an unsightly QR code.
Digital watermarking also offers marketers an extremely intimate way to communicate with users about particular products or entice them with enriched content.
The future of mobile marketing and content delivery? Perhaps.
