Far East, China to lead mobile ticketing growth

Transport-based mobile ticketing will grow from 37.4 million transactions last year to more than 1.8 billion by 2011, according to new research from Juniper Research.
The Far East and China will make up nearly three-quarters of the total number of transactions worldwide by 2011, said the firm. Rail and air travel were particularly popular for mobile ticketing, with rail showing strong activity in Western Europe, North America and the Far East and China regions.
Juniper noted main of the early trials that were offered by operators are now being replaced by commercial deployments from ticketing and coupon owners like Ticketmaster and travel organizations like the International Air Travel Association.
Key drivers for the market include reduced operating costs for the transport providers and the ability for consumers to purchase and receive tickets on the day of travel or event.