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Home - M2M equals efficiency and sustainability (U2U Connect)
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M2M equals efficiency and sustainability (U2U Connect)

by Martha DeGrasse September 10, 2013
written by Martha DeGrasse September 10, 2013 Share
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In his interview with Limor Schafman of U2U Connect, “Fleet Management Transformed with the Latest in M2M,” Roger Sanford, Chief Marketing Office of Apptricity, describes M2M as a derma layer that surrounds all things and pervades all industries. He says it is an inevitable “event” that provides the opportunity for big data to be combined with intelligence – both human and artificial – to increase operational efficiency for companies, and sustainability for the environment.

Two examples are products/services that Apptricity, an automation software services company, has created. Smartfleet is a product just launched in New Zealand, which enables trucking companies to track the “where” and “when” of their trucks combined with the “what” of the goods they are transporting. Based on technology developed for the military which proved very popular, Apptricity saw a commercial market opportunity. By providing meaningful layers of data to dispatchers, Smartfleet enables increased precision in delivery and management of goods. This was mirrored in another service Apptricity provided to Verizon’s Just in Time Warehousing. Working with Alcatel Lucent, the product managed inventory put on service trucks, again increasing efficiency and reducing costs.

Sanford continues, taking a look at M2M 50 years out and what the business opportunities may be at that time.

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Martha DeGrasse

Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.

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