Carriers today are facing the problem of managing over-the-top players and transforming this threat into opportunity. It will not be easy, but by using some analytics tools, telecom operators could create new revenue streams and work better with OTT services to deliver the next generation of customer experience.
In a video interview, Steve Hateley, Comptel’s head of marketing, spoke about how telecom operators can leverage predictive analytics to compete and/or integrate with OTT services. He also commented on how service providers can use analytics to monetize OTT services.
The need for carriers to use analytics solutions to deal with OTT is underscored by recent market predictions: According to Strategy Analytics, carrier SMS revenue in Europe and the Middle East will drop 40% by 2015, while communication service providers around the world are expected to lose about $3 billion in revenue between 2012 and 2017. By the end of 2013, Informa Telecoms & Media estimates that the number of OTT messages will be double the number of peer-to-peer SMS messages.
More news from the telecom analytics market:
- SAP announced it has simplified mobile analytics with one app for all analytic experiences. The latest release of the SAP BusinessObjects Mobile app is available on iTunes.
- Celebrus Technologies, provider of tag-free, multi-channel, digital big data software, is expanding its partnership with Teradata through a new ability to feed individual-level digital channel data directly into the Teradata Real-Time Interaction Manager (RTIM).
- TOA Technologies raised $66 million from Technology Crossover Ventures (TCV) to transform global field service management.
- Actian Corporation, a next generation leader in big data analytics, announced its plans to leverage assets from its recent acquisitions of ParAccel, Pervasive Software and Versant Corporation by offering two new platforms, the Actian DataCloud and ParAccel Big Data Analytics Platforms.
The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data, business intelligence, customer experience analysis and management, business analytics and network analytics. Also, be sure to check out video interviews about telecom analytics on RCRTV.
