SANTA CLARA, Calif.-Pharmaceutical company Bayer Yakuhin Ltd., the Japanese-based subsidiary of Bayer, has deployed Everypath’s mobile task automation products for use by 600 mobile professionals. Everypath’s solution will allow medical representatives to access and interact with their Siebel ePharma application over Toshiba Pocket PC handheld devices.
“In today’s competitive pharmaceutical market, having customer information at our fingertips is essential to success, but our field force is generally away from the office during these critical moments,” said Mithat Mardin of Bayer Yakuhin. “To ensure that time and place are never the limiting factors in our sales process, we’ve armed our team with mobile computing devices and have deployed Everypath MTA to make sure the information necessary to secure and maintain customer satisfaction is always at hand.”
