Americans have no patience for dud travel apps

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Americans are even less tolerant of travel agent trouble when it comes via mobile according to a new survey.
Travel research firm PhoCusWright polled 792 Americans traveling for pleasure rather than business over the past year and found many of them rather unforgiving of any mobile mishaps.

21% said they’d probably not use an app or mobile website again if they had issues with it while on holiday, while a third said they’d be “less likely” to use it again.
33% said they’d call the company to complain, while 36% said they’d send an angry email.
If you’re a smartphone jetsetter, you’re likely to be even touchier about your travel apps, with 37% saying they’d probably not use the troublesome app again, while 28% said they’d find a better competing app. Lucky that 64% of the travelers polled owned a feature phone, then.
“Not only can an application malfunction affect a travel company’s interaction with a particular user, but according to our survey 25 percent of consumers would tell others about their bad experience. That number goes up to 32 percent when looking specifically at smartphone users,” said Carroll Rheem, director, research, PhoCusWright.
The study also found that 26% of respondents had engaged with travel brands via SMS while 20% had done so using email on their handset. 35% had in some way interacted with a travel brand via social network on the computer, while 11% had done so on their mobile. Only 14% said they’d actually downloaded a mobile travel application, however.