Motricity offers real-time, zero-touch content and services to smart phones

Motricity today launched its mCore MobileCast platform, designed to help operators deliver relevant content and services to end users’ smartphones in a real-time, zero-touch environment.
“Smartphone user now have access to more content, applications, goods and services than ever before, but it’s often difficult for them to find what’s most important to them. We believe the challenge of discovery is one of the primary reasons mobile commerce has y to become mainstream,” said Ryan Wuerch, CEO and founder of Motricity.
The MobileCast platform leverages information and insight that operators already collect from end users, so that end users can get the content and services they want to access in real time on their phone’s homescreen, said Jim Ryan, Motricity’s chief strategy and marketing officer. MobileCast is part of Motricity’s hosted Mobile as a Service platform. The platform helps carriers with content management, commerce and marketing elements, including mobile advertising.
As consumers continue to buy smart phones and find content outside of carriers’ walled gardens, there is a concern that operators will not be as relevant to customers as some new media companies, like Google Inc. or Facebook. However, the clients of those companies are their advertisers, not end users, Ryan pointed out. Operators have trusted relationships with end users, and can leverage that relationship to deliver content and services that the end user wants. For example, an operator knows an end user’s past browsing and purchasing history and can make recommendations based on that information. The mCore platform also helps mobile marketers better monitor their advertising campaigns and offers advertisers flexibility in delivering those campaigns, based on time, day or location, for example.
The mCore platform lets carriers and enterprises deliver a wide range of content, including HTML5, audio, video and text, to smart-phone operating systems including Research In Motion Ltd., Apple Inc., Windows Mobile 7 and Android.