Oracle made two purchases this week: measurement and analytics firm Moat, and software start-up Wercker that focuses on cloud-based application and micro-services enablement through software containerization.
The Moat purchase will provide Oracle with a new platform for media and brand measurement and analytics that has an enterprise client base. Oracle indicated that Moat will stay an independent platform within Oracle Data Cloud and “provide a strong complement to Oracle Data Cloud’s audience targeting and measurement solutions.”
“Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients,” said Eric Roza, SVP and GM of Oracle Data Cloud in a statement. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”
Jonah Goodhart, CEO and Co-Founder of Moat, said in a statement that “wen Oracle approached us about working together, we began to see the huge potential to jointly drive innovation. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.”
Oracle also picked up Wercker, which focuses on open-source, Docker-based cloud-native automation and containerization for application development and deployment. In supplementary materials to the Wercker transaction, Oracle noted that “As Dockerized software continues to increase in popularity for modern developers, Wercker is the industry leading solution developers turn to for building and deploying cloud-native software.”
Tangentially, Oracle also moved this week to make its flagship databases, middleware and other products available as certifiied Docker containers in the Docker store, expanding the Oracle tools that developers have available with which to build Docker cloud-native enterprise applications.
“As cloud computing continues to transform every business and industry, developers at global enterprises and emerging startups alike are increasingly leveraging container technologies to accelerate how they build modern Web, mobile and IoT applications,” Oracle said in announcing the expanded Docker store offerings. “Because the need for new applications in the enterprise consistently outpaces development capabilities, modern developers need to be able to quickly develop, test and deploy their applications without worrying about their deployment environment. With the availability of Oracle in the Docker Store, developers are now free for the first time to deliver best in class secure, high-performance, and resilient applications in containers with confidence.”
In a blog entry on the acqusition announcement, Wercker Founder and CEO Micha Hernandez van Leuffen wrote that “both Oracle and Wercker recognize a shift in application development highlighted by a move to containerization and micro-services as the main ingredients in helping companies remain competitive in this shifting landscape. To address this shift, Oracle is building a leading IaaS and PaaS platform as the foundation for a new generation of cloud computing. A leading cloud needs great tooling and adding Wercker’s container lifecycle management to Oracle’s Cloud provides engineering teams with the developer experience they deserve to build, launch and scale their applications. Oracle and Wercker share the view that developers greatly benefit from focusing on building great products and applications. Together, we will democratize developer tooling for the modern cloud.”
The purchase prices for the transations were not disclosed. Recode reported that Moat will cost Oracle more $850 million.
