LONDON-Using what it calls “a form of artificial intelligence,” London-based startup Sirenic has developed a solution that organizes the gobs of information mobile workers receive on their mobile devices, allowing users to be much more efficient with their time and therefore more productive when on the road.
Sirenic’s Relevance Server tracks user preferences to recognize which e-mails are most important, which appointments are highest priority, what news is most significant, and from where to report information like weather and traffic. Sirenic actually grabs each item of importance, categorizes it and places it on the interface of the user’s WAP-enabled device so that the user can catch it at a glance.
Sirenic’s CEO Craig Vachon emphasized “information does not equal knowledge” is a key point upon which Sirenic hinges. Rather than bombard the user with information that may or may not be related to the user’s actual interest, as often occurs in Internet-based search engines, the Sirenic server is able to recognize specific interests based on behavior patterns.
For example, messages from the contacts with whom a user communicates most will be pushed to the top of a list of to-be-opened e-mails, with additional short-hand labels indicating whether the message is a “message,” a “reply from,” or a “forward.” Another category will display recent news headlines, choosing what to report based on what Web sites the user has opened on the mobile device.
It knows, for instance, that Vachon is interested in e-mails from other top execs at his company, in news on the NBA’s Sacramento Kings, and in the weather in London, where he currently resides.
Based on the Web sites he searches and the e-mails he opens and responds to, Sirenic is able to prioritize the information Vachon receives. While less-recognized e-mails will still be delivered, they will not be in the way of more important information.
Sirenic is capable of delivering the categorized information via voice and data over any device, including wireless devices, PCs and wireline phones.
