DENVER-5280 Mobile and South Beach Beverage Co. signed an agreement to launch SoBe PhoneGear to mobile users this month.
Initial offerings include “LizTones,” which are special mixes from SoBe DJs, and “SoBe Scenes,” which are videos of SoBe-sponsored athletes attempting to break world records and performing extreme stunts. SoBe sponsors skateboarders Andy Macdonald and Ryan Sheckler, snowboarder Keir Dillon, wakeboarder Phillip Soven and motocross world record holder Ryan Capes.
SoBe fans will be able to access the PhoneGear offerings at www.sobebev.com.
