Eircell selects Macalla software for Online Store

DUBLIN, Ireland—Macalla Software said Eircell Vodafone will use its technology for the Online Store. The service allows customers to purchase Eircell Vodafone’s products using a PC or a mobile phone.

Macalla built the software infrastructure for the m-payment part of the site. Macalla then upgraded the Web-based online shopping facility to allow both mobile and Web use.

The service enables users to register and then use the data for repeat purchases.