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Kagan: Apple MacOS and iOS still causing user problems

Once again, it’s time to gripe about Apple. So why don’t we all, for no good reason, try to totally screw up our reliable iPhone, MacBook and iPad experience. Really, why don’t we all just jump into the annual upgrade process and totally mess up our lives. That’s the Apple marketing plan and has been for as long as I can remember. Once again, here we are.

Once again, Apple managed to take a happy and productive user experience with these devices and turn everything upside down and inside out, leaving loyal users and valuable customers, out in the cold.

Shame on Apple for causing user problems with OS upgrade, once again

In a perfect world we could just let our iPhone, MacBook and iPad upgrade themselves and everything would continue to work as usual. However, this is not a perfect world.

Most time I like Apple. However, now that I have upgraded the operating system, I have to wait for them to get around to fixing the problems they just created.

One solution is simple. Since many users experience problems when each upgrade is released, Apple should give the option to upgrade or not. Then they should stop nagging with the red dot on the home screen and messages to upgrade, upgrade, upgrade. 

Enough already!

What Apple should do is give their valuable customers the option to delay the upgrade and stop nagging them every stinking day. 

How can they treat their users so carelessly? How can they continue to screw up this hard-won customer bond, year after year, upgrade after upgrade.

Difference between Apple OS updates and upgrades

The good news is some users upgrade without a problem. Those who have problems, seem to have them year after year.

I have continually warned users not to be among the first to upgrade their operating system for the Apple iPhone and MacBook for this very reason. 

Updates are fine. They happen many times throughout the year, fixing and fine tuning the way your devices work. 

Upgrades are a different story. They are a big deal. They should be avoided like the plague. At least for the first several months. They often derail the way a product works and hurts the long-standing relationship the brand has built with the customer. 

Many Apple users have suffered with this problem for as long as I can remember. 

Since it has been half a year since they released these upgrades, I hoped enough time had passed and they worked out all the bugs.

So, hesitantly, I finally jumped in and updated my iPhone and MacBook, and my wifes iPhone and iPad, roughly six months after they were introduced.

Why MacOS Ventura and iPhone iOS 16 still not ready for prime time

Big mistake. I am so sorry that I upgraded. To my wife… I am so sorry. Please forgive me! Please!

The previous version finally started purring like a kitten. When that happens, things are finally good.

The good news this time is after half a year, many problems have been fixed. That’s a relief. But not all of them. 

Today, I am struggling through a blazing hell storm or problems I never experienced under the previous version. 

No, I should not have upgraded. What. You want a list? Here are a few…

New problems with iPhone and MacBook after OS upgrade

First, the iPhone iOS has troubles with the mail program. It no longer sends email using my main email address. When I try, they simply disappear. I don’t remember whether I sent an email or replied at all. Not good.

Second, the iPhone now does not connect with accessories like our Bose speakers using Bluetooth.

Third, the MacBook MacOS Ventura also has problems with its email program. After being sent, email simply vanishes on this as well. 

Fourth, when I write and send email, too often it is not sent, and is returned to me. I have to try several different email addresses before I find one that actually works. Then, once again, it’s lost. This is unacceptable.

Fifth, another problem is some of the email that vanished, mysteriously reappears several weeks later. Not all, but some.

Get my point? Everything worked prior to the Apple upgrade. After the upgrade, all these problems and more started. 

That’s why they should not annoy me, prod me, nudge me to upgrade. This is impossible and nerve wracking. Makes me want to pull my hair out. 

Does Apple care? Nope. In fact, they show no respect for the user and in fact take them for granted.

Wish I had never upgraded Apple MacOS Ventura and iOS

I wish I had never upgraded. But it’s too late now. Apple got what they wanted. Me? I got screwed.

I was a happy camper. I loved Apple. When it works right, there is nothing like it.

But like they do every year, they screwed everything up with these new and totally unnecessary problems created by the annual update. 

Like you, I depend on my technology to do my job and everything else in life. These devices only grow in importance to users every year. 

That means it is more crucial than ever to make any update or upgrade easy, painless and flawless. Any upgrade or update or change should make things better, not worse.

That’s obviously not what is going on. Apple seems to think users get bored and want a new and totally upgraded operating experience every year.

While that may describe some users, others just want their devices to be reliable and to work.

So, why can’t Apple understand their user base and take care of them both? Why do they need to reinvent the operating system every stinking year.

Apple should let early adopters jump in and let everyone else wait

Why can’t Apple have two strategies. One for early adopters and the other for all their other users.

It has been a decade and a half with the iPhone and longer with the MacBook. There is no excuse for this to keep happening. No reason to put their users through these kind of problems.

Apple is under the impression that they own the universe. They seem to think they know best. They don’t seem to care about the harm they are causing their valuable users. 

It’s Apples way or the highway.

That is not how the company should structure itself. Force feeding is not the way a good company should operate or treat its valuable user base. 

Apple should not force users to upgrade when not ready for primetime

All that being said, I like the Apple iPhone, MacBook and iPad tablet when they work.

What I don’t like is the heavy-handed approach Apple takes with their loyal and valuable users, forcing them to do things when all they really want is a device that simply works.

Will Apple ever learn? Will they ever get it right? After all these years, it doesn’t look like it. 

So, all we can do today is complain about how poorly users are being treated. 

Shame on Apple for harming their long-term and loyal user base

As I sit here, I mourn the loss of a stable and consistent operation of my iPhone and MacBook. 

Sure, Apple has great customer service and tech support. Sure, they give us all sorts of new features and ways to do business with them. That’s why users really love their devices. That’s why Apple can be a great company. 

That being said, Apple continues to force us to upgrade into a new world of problems, every stinking year, when we would prefer to leave things alone so everything will continue to work.

Is that too much to ask?

ABOUT AUTHOR

Jeff Kagan
Jeff Kaganhttp://jeffkagan.com
Jeff is a RCR Wireless News Columnist, Industry Analyst, Key Opinion Leader and Influencer. He shares his colorful perspectives and opinions on the companies and technologies that are transforming the industry he has followed for 35 years. Jeff follows wireless, wire line telecom, Internet, Pay-TV, cable TV, AI, IoT, Digital Healthcare, Cloud, Mobile Pay, Smart cities, Smart Homes and more.