A conversation about QoE with Neil McKinlay, Director of Product Management, Anritsu
Download a transcript of the interview and be the first to receive the Getting the best QoE report Policy is a crucial driver for operators to meet QoE targets, to allocate their existing network resources efficiently, and to support their monetization efforts.
Optimizing the network based on QoE requires a high-definition view of QoE, Neil McKinlay, Director of Product Management at Anritsu told us: “No matter where the subscribers are, no matter what device they’re using, no matter what service they’re using, the key thing is being able to understand the experience of each and every device – human controlled or machine, and also, critically, understand why some have a good experience and some perhaps don’t have a good experience, even if they’re located in the same location using the same device, even the same application.”
Analytics is crucial to leverage QoE information: “Big-data technology and customer-experience analytics enable a much more effective way to identify issues, starting from the symptom rather than microscope, for example: “This is a common denominator for all of these subscribers. Let’s drill in and do the troubleshooting that way.” This way is a much more holistic, top-down view, and looking at the applications is a critical component of that. You can’t separate the apps that people are using from their experience as they are integral to that experience.”
Download or watch our conversation with Neil McKinlay to find out more about how mobile operators can use QoE information to optimize their networks.
This interview is part of our upcoming report “Getting the best QoE: Trends in traffic management and mobile core optimization”. We have also discussed this on an accompanying webinar you can view on demand here.
