Telecom analyst Jim Patterson lays out the importance of mobile design in an interview at the RCRatx Studio Lounge
Businesses both large and small need to realize and move on a mobile-first strategy in order to remain relevant and successful, according to analyst Jim Patterson.
Patterson, CEO of the Patterson Advisory Group, was in Austin, Texas, this week for the grand opening of the RCRatx Studio Lounge. He sat down with RCR Wireless News Editorial Director and CEO Jeff Mucci to consider the importance of emphasizing mobile content delivery.
Patterson summarized the strategic value of design optimized for mobile: It forces simplicity; it demands efficiency; it builds loyalty; it solicits feedback; and it can transform (or destroy) your brand.
“Mobile brings with it a more complete set of information,” Patterson said. “That five-inch view is actually packed with a lot more power than an 11-inch view. Mobile brings with it location. Mobile brings with it social. Mobile brings with it, just by nature, the ability to move.”
He recalled the early days of mobile design.
“When mobile came around … we said, ‘We’re going to take everything that’s on that 11-inch screen and we’re going to condense it. We’re going to let people kind of continue to zoom in.’ That’s not going to work anymore. The whole concept of design needs to be looked at differently.”
Patterson also mentioned the so-called Mobilegeddon, which went down earlier this year when Google went live with changes to its search algorithms, giving weight and favor to sites that had been optimized for mobile viewing.
Patterson is the former EVP of business development for Infotel Broadband Services and the co-founder of Mobile Symmetry. He is also the former president of wholesale services for Sprint.
Click here to check out some of Patterson’s contributions to RCR Wireless News.
