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IoT Innovation – Episode 4: The UX failure in IoT so far

Stuck in the car or video blocked at work? Check out the IoT Innovation podcast:

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This week IoT Innovation is hosted by Nicholas Napp, who’s joined by guest Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a Boston-based user experience company.

Napp and Banfield discuss the fundamental gap in planning and execution of most IoT projects: user experience. Who wants the device, why it’s desirable and will it be something that’s embraced for the long-term will it be just another device that sits in a desk drawer after a couple of weeks?

Deep in the discussion is the uncomfortable reality that user experience is a discussion with technical and engineering staff. This touchy-feely subject generally overseen by logical, process-oriented leaders, often falls down or doesn’t even get started.

In our work with clients, we are finding that companies really want to start designing a product at the outset – getting them to step back and consider the needs the device will fulfill – is often seen as slowing down the process. But much like appropriate strategy, planning and documentation – consider of UX right up front will change and speed the journey to successful business models.

Banfield also mentions his new book on the subject of UX, “Design Sprint.”

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For previous episodes of IoT Innovation and other RCRtv productions, click here.


Chris Hare
Chris Hare
IoT Innovation show host - Chris Hare heads The nTeTe Group and was previously the Head of Technology Incubation and Head of Sourcing (PBUC) at Sony Ericsson with an annual component spend of $8.5B and has more than 25 years of global experience delivering wireless/mobile technology. He has started and led multiple wireless companies, received an IBM Innovation Award and is an advisor to, board member of, and investor in several mobile businesses. Chris is a Companion and Chartered Manager of the Chartered Management Institute (UK), Member of the Advisory Committee of the Congressional Internet Caucus (US), Member of the IEEE (US), founding executive team member of the British American Business Council (Triangle Region NC) and Board member of NCTA (North Carolina Technology Association). He is also regular speaker/panel moderator at wireless industry and leadership events worldwide.

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