Hulu has exclusive rights to “Seinfeld”: What’s the deal with carriers aggressively moving into media and content delivery?
In the continued convergence of telecom and media, carrier AT&T announced a deal that will allow subscribers to access the Hulu streaming-video service through AT&T’s websites and mobile apps.
AT&T and Hulu have a deal in place that lets AT&T customers access Hulu’s free content, but this new offerins is geared around Hulu’s $7.99 per month premium tier, which lets customers view a large catalog of current and past television programming on demand.
“We know that our customers want to be able to access video on multiple devices,” Andrew Goodman, associate VP of AT&T content acquisition, said in a prepared statement. “So we’re excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens.”
AT&T customers will access Hulu content from an AT&T mobile app or an AT&T website for viewing on other devices.
The carrier is touting the combination of Hulu and its TV Everywhere catalog as giving customers access to “one of the best selections available of current and past season full episodes.”
“At Hulu, we strive to create the best possible video experience for customers – offering them the ability to view their favorite content, when, where and how they want,” Tim Connolly, Hulu’s SVP of partnerships and distribution, said. “We are excited to be working with AT&T to connect its customers with our premium content on every screen.”
There’s not a specific date set, but the service is promised for later this year.
Hulu content includes programming from major networks like ABC, NBC and FOX, as well as more niche networks like Adult Swim, Cartoon Network, Comedy Central, MTV, Nickelodeon and TNT.
Just last month Hulu announced it had secured the exclusive rights to stream old episodes of “Seinfeld.” That deal is reportedly valued at $180 million, which equates to $1 million per episode of the popular program.
