YOU ARE AT:CarriersSprint to set up shop in 1,440 RadioShack locations

Sprint to set up shop in 1,440 RadioShack locations

Standard General and Sprint acquire RadioShack in bankruptcy auction

General Wireless has received federal court approval to take over 1,743 RadioShack stores after the struggling retailer declared bankruptcy in February.

The U.S. Bankruptcy Court oversaw the auction that resulted in General Wireless, a subsidiary of Standard General, RadioShack’s largest shareholder, acquiring inventory and store leases.

General Wireless plans to co-brand the RadioShack stores with major U.S. carrier Sprint, which will set up an in-store retail presence.

“The new company has now been reorganized around a solid retail franchise underpinned by a world-class mobility carrier, Sprint Corporation,” Soo Kim, managing partner of Standard General, said in a statement.

RadioShack “will now have the resources to fulfill its core mission of providing more than 1,200 communities across the country with first-rate service and high-quality, high-value electronics and accessories,” Kim said.

Standard General is eager to work with RadioShack’s 7,500 employees to, Kim said, “rebuild a great American company. In the coming weeks we plan to introduce our talented management team comprised of both new and continuing RadioShack executives.”

Sprint reps said the carrier will occupy roughly one-third of each store, selling mobile devices and service plans, as well as RadioShack products, services and accessories.

The deal will more than double Sprint’s retail reach. The carrier currently owns about 1,100 stores.

Sprint said its brand will be dominant in the RadioShack stores it occupies. Sprint employees will sell mobile devices and wireless service plans for Sprint, Boost and Virgin Mobile.

Standard General officials said there will be approximately 1,440 stores co-branded with Sprint.

“We are pleased with the outcome of the auction and look forward to working closely with Standard General to make the new company a success,” said Jamie Jones, Sprint’s president of postpaid and general business.

ABOUT AUTHOR

Sean Kinney, Editor in Chief
Sean Kinney, Editor in Chief
Sean focuses on multiple subject areas including 5G, Open RAN, hybrid cloud, edge computing, and Industry 4.0. He also hosts Arden Media's podcast Will 5G Change the World? Prior to his work at RCR, Sean studied journalism and literature at the University of Mississippi then spent six years based in Key West, Florida, working as a reporter for the Miami Herald Media Company. He currently lives in Fayetteville, Arkansas.

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