ATLANTA – Focused on enabling network operators to keep up with customer demand for mobile video, Ericsson is emphasizing its various solution platforms including LTE Broadcast and the Media Delivery Network.
The Swedish hardware and software supplier was in Atlanta for the 2015 Competitive Carriers Association Global Expo and continued to emphasize the centrality of media delivery, which was also a predominant theme last month at Mobile World Congress 2015 in Barcelona, Spain.
An Ericsson rep on hand at CCA said the company offers “end-to-end solutions starting from content acquisition, processing and content management systems, as well as delivering the content efficiently, having a rich user experience, to the consumer experience all the way to their set-top box or over-the-top devices.”
Ericsson’s Media Delivery Network solution is a reimagined content delivery network capable of handling managed and unmanaged content for fixed, mobile and converged network operators. The product can help operators deal with challenges like high peering costs, rising backhaul transit costs, last-mile bandwidth demands and decreasing subscription revenues.
The most recent Ericsson Mobility Report projects that data us will increase eightfold by 2020 with a projected 55% of the data traffic going to video.
One solution to meet that demand for video delivery without over-taxing networks is LTE Broadcast, which provides content via a point to multipoint system that extends an operator’s evolved packet core.
Simon Frost, head of media marketing and communication for Ericsson, discussed the importance of LTE-B with RCR Wireless News in a recent interview.
“LTE Broadcast is something that we’ve been driving early,” Frost said. “It’s a capability that’s inside the network. There’s many use cases for this.” He gave the example of NASCAR fans watching a race, while also interacting with their mobile device to create a “new consumer experience.”
“You could have an augmented experience using your tablet, using your smartphone, where you could follow live video feeds from all your favorite drivers in the different cars, you could get statistics, you could really augment that experience and make it better,” Frost said.
For more videos from CCA and Mobile World Congress, check out the RCR Wireless News YouTube channel.