Mobile impacts nearly every element of consumers’ daily lives, forcing businesses to completely rethink how they win, serve and retain customers. With mobile firmly situated at the center of the business stage, Syniverse has taken the time to consider what we can expect in 2015, and more importantly, why we should care. A few highlights include:
Brands will forge new bonds with operators to better engage with consumers
With mobile shopping surpassing desktop for the first time, mobile network operators and brands have boundless opportunities to work together to engage consumers via mobile by leveraging mobile context data. This data – location and usage information provided through opt-in services – enables brands to interact with their customers in more relevant, contextual ways. Mobile users are demanding nothing less. They want faster, richer and more personalized engagement with their favorite brands. The key to maximizing the potential of mobile context in 2015 and beyond is enabling collaboration between brands and operators to achieve the exchange of context data based on each user’s individual preferences and opt-in.
Roaming will become intelligent
In addition to new regulatory and LTE requirements, MNOs need to meet their subscribers’ demands for personalized pricing plans and control over usage. These new roaming challenges will make 2015 the year in which roaming must become intelligent. In 2015, real-time intelligence tools will play a major role in helping operators offer customized roaming offers and meet their subscribers’ needs by proactively addressing network abnormalities; assessing roaming quality; and identifying silent roamers and low- and high-spenders. Providing intelligent mobile service is critical to allowing consumers to take advantage of the power of mobility – anytime, anywhere.
Editor’s Note: With 2015 now upon us, RCR Wireless News has gathered predictions from leading industry analysts and executives on what they expect to see in the new year.
