New England-born and Munich-based, Claudia Bacco has joined the RCR Wireless News team as Managing Director – Europe, Middle East and Africa (EMEA). As Managing Director – EMEA, Bacco will be responsible for expanding EMEA commercial and editorial efforts, contributing industry insights, and hosting RCRTV programs covering EMEA market trends including carrier strategies for monetizing LTE investments and connected car technologies.
- View Claudia’s articles on RCR Wireless
- Connect with Claudia on LinkedIn
- Follow Claudia on Twitter – @RCRClaudia
- E-mail Claudia at [email protected]
“I have known Claudia for more than 10 years from when she was president of analyst/consulting firm Telechoice and I was Clearwire’s SVP Sales, Marketing and Product Development,” said Jeff Mucci, CEO and Editorial Director of RCR Wireless News. “Claudia’s unique blend of carrier product development, broadband analyst and vendor marketing experiences will advance our mission of informing, connecting and engaging industry professionals on a global basis.”
“Joining RCR Wireless News is a great opportunity to be in a job where I constantly learn,” said Bacco. “Talking to different organizations from many different countries always offers new insights to challenge the way you think.”
Additionally, Bacco will be responsible for globally launching RCR Wireless News’ newest innovation in digital media – “Custom Content Services,” which provides clients with multimedia content written, produced, edited and distributed by RCR Wireless News. Example offerings include:
- Native content (sponsored posts on website, newsletter, social media)
- Infographics
- Case studies
- Positioning white papers
- Press releases
- Custom video programs on a stand alone or as companion videos to written content
“Custom content services will enable RCR Wireless News to take our expertise in the wireless industry to the next level by working with our clients to help them engage with their customers through discussions that relate more directly to their key concerns,” said Bacco. “This helps to establish credibility and differentiation within the markets our clients are trying to reach.”
A brief overview of her industry experience and education is provided below:
- Global Branding, Corporate Marketing/Communications & Analyst Relations – Nokia
- Field Marketing & Demand Generation – Juniper
- Analyst and Consulting Firm, President of Telechoice
- Global Carrier Product Development, Verizon (formerly GTE)
- BA, MBA
