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Home - Nokia basic phone business survives (RCR Mobile Minute)
DevicesFeaturedMobile Minute

Nokia basic phone business survives (RCR Mobile Minute)

by Martha DeGrasse August 12, 2014
written by Martha DeGrasse August 12, 2014 Share
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Mobile Minute:
Microsoft’s Nokia is apparently taking a high-low strategy when it comes to mobile phones. The company is NOT exiting the basic mobile phone business, despite last month’s announcement that “all Mobile Phones-related services and enablers are planned to move into maintenance mode, effective immediately.”
Apparently “maintenance” activities include a long-term commitment to the lowest end of the mobile phone market. It has just launched at $25 phone called the Nokia 130 that offers voice, text, FM radio, and enough processing power to play a movie from an SD card. In an interview with Re/Code, the VP of the company’s mobile phone unit said that the lowest part of the mobile phone market is “stable and growing,” unlike the feature phone segment.The new Nokia 130 may be a great starter phone for people in many parts of the world, but Microsoft has chosen to offer a higher-end device to Nokia workers in China, if they’ll agree to leave their jobs. The software giant is giving free Nokia 630 phones to workers at a Beijing factory who sign up for its voluntary resignation program. Microsoft is in the process of cutting 18,000 jobs, 12,500 of those at Nokia.
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Martha DeGrasse

Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.

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