YOU ARE AT:UncategorizedWhile Google counts customers, Apple counts dollars

While Google counts customers, Apple counts dollars

Android may dominate the smartphone market, but Apple continues to own the most desirable smartphone customers: those who spend money. On the heels of two reports showing iOs users outspending Android users heavily during the holidays, Apple said yesterday that it sold $10 billion worth of apps last year in its iTunes app store.

Roughly three of every four dollars spent buying mobile apps goes to Apple, according to research from Canalys. Apple keeps 20-30% of the revenue from each app it sells, with the rest going to the developers. Apps that users buy represent a small portion of the app market; most apps are still free downloads. Therefore many app developers are focused on in-app purchases, and today’s news is more evidence that iOS may be the most lucrative platform for developers hoping to generate revenue after the initial download.

Still seen as the premium smartphone brand, the iPhone attracts the buyers who go on to spend money on apps and on in-app purchases. iOS users have shown repeatedly that they are bigger spenders than Android users. A report from IBM on online buying patterns observed during the holidays showed that on Christmas Day, iOS users spent an average $93.94 per order, while Android users spent $48.10 per order. This followed a Thanksgiving weekend report that showed that as of 9am on Cyber Monday, five times as many sales had come from iOS devices as from Android.

However, in-app purchases and paid apps are not the only business models for app developers. Advertising is another way to monetize mobile apps, and here Google has a clear advantage over Apple. Google is an advertising powerhouse, and even though Android may not attract the biggest spenders, it does reach far more users than any other operating system.

Follow me on Twitter.


Martha DeGrasse
Martha DeGrasse
Martha DeGrasse is the publisher of Network Builder Reports ( At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.

Editorial Reports

White Papers


Featured Content