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Gold rush: Apple sells out of gold iPhone 5S

Just a few hours after the iPhone 5S went on sale, Apple is already telling customers and carriers that they must wait until next month if they want the gold 5S. Meanwhile, The Wall Street Journal is reporting that Apple has asked its Asian manufacturers to boost production capacity by more than 30% for the gold iPhone 5S.

The 5S, Apple’s new high-end iPhone, went on sale today. The gold model, of course, is exactly the same as the silver and gray models except for the color. The iPhone 5S is powered by the first-ever 64-bit processor in a smartphone, and features a sensor on the home button that recognizes the phone’s owner by fingerprint. It also has the most advanced camera technology deployed to date in an iPhone. Apple focused on larger pixels instead of increasing the number of pixels in the camera. The 5S camera also offers burst mode, meaning it takes several pictures at once and then creates the best one.

The 5S is available today in Apple retail stores, on Apple’s website, in carrier retail stores, and at third party retailers including Best Buy, Walmart and Radio Shack. Before the launch, the gray model was expected by many to be the most popular in the United States, and this may have encouraged Apple to give retailers and carriers more gray phones than gold.

Contract pricing in the U.S. for the 5S will typically be $199 for the 16GB model, $299 for the 32GB model, and $399 for the 64GB model, all with a two-year contract. Other countries getting the 5S today include Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the United Kingdom.

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ABOUT AUTHOR

Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.