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LinkedIn earnings beat expectations

Shares of LinkedIn Corporation (LNKD) are up almost 20% this morning after the company blew through Wall Street’s expectations for its fourth quarter earnings. Net income was up 66% from the year-ago quarter to $11.5 million, on revenue of $303.6 million. That’s an increase of 81% compared to $167.7 million in the fourth quarter of 2011.

The company says its talent solutions accounted for 53% of total Q4 revenue, while marketing solutions accounted for 27% and premium subscriptions for 20%. “Continued investment in our talent and technology infrastructure drove momentum in both product and monetization, resulting in record revenue, profitability, and cash flow,” said Steve Sordello, CFO of LinkedIn.

LinkedIn also passed a membership milestone in the fourth quarter, surpassing the 200 million member mark. 27% of its unique visits currently come from mobile devices.

The company told investors yesterday that sponsored content is a promising area for future growth. LinkedIn believes it has the potential to deliver highly targeted sets of viewers to clients who want to promote content. Sponsored content would more likely take the form of reports, white papers, or survey results, as opposed to direct advertising.

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Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.

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