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Telecom Analytics: Carriers look at big data; network analytics reflect vendor acquisitions

The era of big data and telecom analytics has arrived for operators as they face the challenge of getting value from data, both structured and unstructured. Telecom operators are looking to use the vast amount of consumer data to benefit their business and to understand what is passing through their networks.

“With the evolution of networks and access devices, new information has become available, extremely rich material that if exploited with the right tools and the right vision, can turn into a valuable competitive differentiator for operators, whether in terms of service quality, new products or more assertive marketing initiatives,” Cesar Carvalho, business intelligence specialist at PromonLogicalis, noted in a past Reality Check column.

Therefore, communications service providers will need to rely on analytic tools to better administrate their network, improve the customer experience and its relationship with their users. This interest from carriers on analyzing their networks and on managing big data reflects recent moves by vendors over the past several weeks.

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Telecom analytic tools, which go beyond business intelligence technologies, have been used by carriers to help increase sales, reduce churn and fraud, improve risk management and decrease operational costs.

As Gartner recently noted, future analytics will also include data from systems beyond traditional billing and mediation sources. These will include deep packet inspection, home subscriber server, video optimization equipment and on-device clients, among others.

Big data is also on carrier roadmaps. During last year’s TM Forum Management World Americas, Robert Rich, managing director at TM Forum Insights, highlighted the advances of three technological changes that could cause a revolution: in-memory databases; information appliance of data management; and column-oriented databases.

According to Olly Downs, SVP of data sciences at Globys, carriers should take advantage of big data by applying scientific marketing technologies on top of a dynamic big data repository. Downs said that this approach allows telecom operators “to take very highly targeted actions that haven’t been possible in the past, but also dynamic, contextualized action based on customer behavior.”

The telecom analytics space aims at proving a weekly look at insights, trends and new products in all topics that touch how telecom operators can take advantage of and monetize analytics tools, including big databusiness intelligence, business analytics and network analytics.

ABOUT AUTHOR

Roberta Prescott
Roberta Prescott
Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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